About the session
The marketing landscape is evolving faster than ever, but what truly separates the brand leaders from the underperformers? WFA’s latest research, “Marketer of the Future 2025,” provides critical insights into the capabilities and strategies that will define successful marketers in the years ahead. This training is a rare opportunity to understand what top-performing brands are doing differently—focusing on fundamentals, leveraging insights, fostering cross-functional collaboration, and demonstrating marketing’s impact at the highest levels. Be among the first to learn how these findings can help you stay ahead in a fast-changing world.
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What You’ll Learn:
- Key trends shaping the future of marketing: Discover how brand leaders are focusing on fundamentals, growth strategies, organizational integration, and the strategic use of AI.
- Canadian insights: Be the first to access exclusive data on how Canadian marketers are performing and adapting in this evolving landscape.
- Actionable strategies: Understand what separates top-performing brands from underperformers, and how to apply these lessons to your own organization.
- Expert perspectives: Hear from Rob Dreblow (WFA) and Andrea Hunt (ACA) as they analyze the findings and answer your questions live.
- The “Marketer of the Future 2025” report synthesizes responses from nearly 600 companies across 25 countries, representing over $90 billion in global marketing spend. It highlights what top brands are doing differently, from mastering marketing fundamentals to demonstrating real impact in the C-suite.
About the presenters:
Rob Dreblow, Gloabal Head of Marketing Services at the WFA
Andrea Hunt, President and CEO at the ACA