Produced by the UBA (United Brands Association), this training is made available to ACA members as part of a collaborative initiative.
Chapters
1. Introduction – 6m
2. What is customer activation strategy and why is it important? – 19m
3. What are the key platforms to manage activation? – 19m
4. What is the activation formula? – 23m
5. What is a scenario and examples – 25m
6. Conclusion – 4m
About this training
During this training, Jonathan Wuurman of Actito will present what activation is all about and how important it is as a key pillar of your marketing strategy to engage your consumers and generate revenue. You will also discover essential technology platforms and practical examples to develop an effective activation strategy.
This video training is given in English. The presentation is in English. Subtitles are available in French and English.
About the teacher
Jonathan Wuurman, VP Marketing, Actito
“Always stay curious, never stop learning” is Jonathan Wuurman’s motto—and it applies just as well to marketing strategies. Over the years, and after a decade in marketing, sales, and product management, Jonathan developed a passion for helping marketers harness digital technologies to deliver outstanding customer experiences. Together with his marketing team, he aims to turn every marketer into a superhero in the field of activation marketing.