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Quebec marketers gathered recently in Montreal for an ACA Executive Forum entitled “Measuring What Really Matters.” It was an opportunity to explore marketer expectations and needs regarding cross-platform measurement.

The ACA had invited measurement experts George Ivie, Executive Director & CEO of the Media Rating Council (MRC); Catherine Malo, Chief Digital Officer and General manager, Member services, Numeris; Cynthia Pachovski, Vice President, Nielsen Media & Marketing Cloud Canada Lead; Bryan Segal, Senior Vice-President, Canada, Comscore and Pat Pellegrini, President & CEO, Vividata.

Measuring What Really Matters Date : November 22, 2019 Lieu : Fairmont Queen Elizabeth, Montreal George Ivie, Executive Director & CEO, Media Rating Council View the slide deck Catherine Malo, Chief Digital Officer and General manager, Member services, Numeris View the slide deck Cynthia Pachovski, Vice President, Nielsen Media & Marketing Cloud Canada Lead View […]

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We keep our members aware of current issues that affect them and the work they do through Member Alerts. These emailed Alerts keep our members informed of the latest developments and offer guidance and next steps, when appropriate. Members can access our most recent Alerts in the list below. Note: In order to access these […]

ACA is proud to announce that Armin Huska, Head of Media at the Royal Bank of Canada (RBC) has been elected as Chair of ACA’s Digital Committee for 2019. The digital committee meets to drive industry thought leadership, share best practices and expertise, and facilitate discussion and topics to inform better decision making. ACA proposes […]

August 22, 2019: Recently ACA submitted our comments to the Office of the Privacy Commissioner (OPC) on cross border data flows. The OPC used its ruling on the Equifax breech as a departure point for consultations with respect to the need to gather consent for cross border data transfers. The industry is unanimous that this […]