Blog

Do targeting parameters and algorithms used in the targeting and delivery of advertising discriminate? Targeting ad audiences is an exercise in obtaining the largest audience of people interested in what you are advertising. Since a media budget is limited and the advertiser cannot reach everybody, there begins the tradeoff of using targeting parameters to reduce […]

The BrandSpark Canadian Shopper Study continues to clearly show that Canadian shoppers like to try new products, particularly from brands they trust the most, and are always on the lookout for great value. However, there are some important elements that have changed within each of these areas the last few years that are important for Canadian marketers to understand – and react to.

Join this ACA webinar on Wednesday, August 21 to Denis Hancock, Director of Consumer Insights at BrandSpark International as he presents the results of the Brandspark Study.

For members only:

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August 1st, 2019: During this Federal Election period, Marketers may experience some creative approval hiccups. Key dates for the Election Pre-writ: June 30 – till Governor General calls officially calls for an election Writ Period: from Election called till Polling Day Polling Day: October 21, 2019 The Federal Election of 2019 has some major changes […]

Join us on October 1 to explore the ideas and challenges most relevant to senior marketing executives in 2019. From the expanding role of the CMO, to corporate reorganization and its impact on marketing, the C-Suite Summit is an opportunity for senior executives to learn from and network with each other.

ACA members receive a 20% discount on tickets. Contact Davina Wong, Director, Membership, to receive the discount code.

Want to raise the bar for a high quality TV ad experience? Learn how the application of breakthrough new technology will allow you to eliminate commonly occurring problems and dramatically improve your television investments.

For members only:

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On June 21, 2019 at Corus Quay in Toronto, the industry gathered to hear from Josh Chasin, Chief Research Officer, Comscore, Jeff Boehme, SVP, Television Research, Comscore, George Ivie, CEO and Executive Director at Media Rating Council, Matt Green, Global Lead – Media and Digital, World Federation of Advertisers, Clare O’Brien, Head of Media Effectiveness […]