Blog

Podcasts are the talk to the town, and there’s a big opportunity for marketers to connect with audiences in this fast-growing medium. At a recent ACA webinar, Jeff Vidler, president of Audience Insights Inc., shared results from The Canadian Podcast Listener Study 2018, conducted in partnership with Ulster Media with the support of TPX (The […]

Which direction are Canadian advertisers moving in? Are they expanding in-house capabilities or selectively pushing tasks back to the agency? What about advertisers that are just starting to evaluate in-housing? What’s to be learned from the first movers? Is anybody saving money with this approach?

Join us for an informative morning where marketers will share their in-housing experiences and challenges on April 16 at the Artscape Sandbox in Toronto!

Complimentary to ACA members / $99 for Non-Members

Registrations are now closed

ACA recommends marketers to review their policies for running ads in live video streaming digital media. ACA also calls for support of its call for MRC audits of platforms Toronto, April 12, 2019: Marketers have witnessed two extremely disturbing incidents in social media. First, certain videos featuring children on YouTube and secondly, the live streaming […]

ACA recommends marketers to review their policies for running ads in live video streaming digital media. ACA also calls for support of its call for MRC audits of platforms Toronto, April 12, 2019: Marketers have witnessed two extremely disturbing incidents in social media. First, certain videos featuring children on YouTube and secondly, the live streaming […]

The Canadian Media Directors' Council (CMDC) invites the industry to come together on April 24th in an effort to build a sustainable future for businesses, brands and talent.

ACA members receive a discount of $50 off on tickets.

For members only:

What’s the biggest challenge facing the marketer as they develop a dashboard? Nick Drew: It’s being drowned in data. As we said in the whitepaper, there is so much data available that could conceivably be relevant; and you can keep adding and adding, in a “oh, just this one more piece, because we might need […]