Archives


The Secret Sauce to Creating an Influential Brand

February 27th, 2020 | jessicayareden, Digital Marketing Manager, ACA

In a packed room of almost 400 marketers at The Globe and Mail Centre in Toronto this month, Steve Levy, COO at Ipsos, unveiled the Most Influential Brands in Canada of 2019.

“They are dominant, persuasive, important and prominent. They go beyond simply being a brand, as they possess the exceptional ability to connect with Canadian consumers,” explained Levy of the brands that made the list.

Now in its 9th year, Ipsos Most Influential Brands study was conducted in 16 countries and evaluated over 100 brands. A representative sample of almost 35,000 people worldwide were polled, with 6,000 of those being Canadian.

Here are the top ten Most Influential Brands in Canada of 2019:

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ACA Appoints Marketing Leaders to Two Change-making Committees

February 26th, 2020 | ACA Team, Association of Canadian Advertisers

February 26, 2020: ACA is pleased to announce appointments to two of its committees – the Digital Committee and the Technical Advisory Committee – both of which aim to guide the Canadian digital marketing landscape. Lisa Pozhke; Media & Digital Marketing Manager at McCain Foods will take the position of Chair of the ACA’s Digital […]

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AtOMICON

February 26th, 2020 | ACA Team, Association of Canadian Advertisers

A can’t-miss event for anyone in the content space

AToMiCon brings together experts in the content marketing space from all sides of the marketing and media industry. Register to see the latest content programs, best-in-class branded content successes, get insights on effective audience-building strategies and actionable takeaways.

Exclusive ACA Member Rate: $295 + HST (regular rate – $525).

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Marketing To Children Targeted in WHO Child Health Report

February 19th, 2020 | ACA Team, Association of Canadian Advertisers

February 20, 2020: Yesterday the World Health Organization (WHO) issued a report entitled A Future for the World’s Children? The report on child health and well-being is the result of work conducted by an independent WHO-UNICEF-Lancet Commission. The report details critical emerging risks to child health, including marketing to children. It proposes solutions and calls […]

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Key Points From A Future for the World’s Children

February 19th, 2020 | ACA Team, Association of Canadian Advertisers

The WHO’s report entitled A Future for the World’s Children is a work conducted by an independent WHO-UNICEF-Lancet Commission, which details critical emerging risks to child health, including marketing to children. Key points from this report related to marketing to children are summarized below. The report states: “…climate change, ecological degradation, migrating populations, conflict, pervasive […]

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