Archives



For Download: The Search for the Unicorn Marketer

May 25th, 2020 | ACA Team, Association of Canadian Advertisers

This global study, with Canadian-specific results, examines the current and future challenges today’s marketers face and what CMOs need to succeed into the 2020s. (PDF) (PDF)

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Why Ethnic? Why Now? Reshaping Growth Opportunities Amongst Ethnic Consumers Amid COVID-19

May 20th, 2020 | ACA Team, Association of Canadian Advertisers

Canadians are adapting to the new realities of social distancing, working from home, managing finances, and unprecedented unemployment. As a result, new shopping trends and buying behaviours are emerging, influenced by recent retail developments. But what about ethnic consumers? Are they doing anything different?

It has never been more important for businesses, non-profits and government agencies to understand ALL consumers and more importantly, how to engage with them. This becomes increasingly important as many businesses re-open and the economy tries to rebound.

In this one-hour webinar, Ethnicity Matters and Cultural IQ will share findings…

For members only:

Register Now

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The Case for a Research Tech Stack

May 19th, 2020 | Steve Mast, President and Chief Innovation Officer, Delvinia

In 2020, finding a marketer who isn’t using some form of Marketing Technology (MarTech) stack would be nearly impossible. In fact, chiefmartec.com says that in 2011 there were about 150 marketing solutions – today they are tracking over 7,000 technology solutions. These martech solutions support all aspects of marketing functions, from content development to marketing […]

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Quebec Agencies to Adapt Their Media Planning and Purchasing Protocols

May 14th, 2020 | ACA Team, Association of Canadian Advertisers

May 14, 2020: Earlier today the Association of Creative Communication Agencies (A2C) and the Council of Quebec Media Directors (CDMQ) announced a Manifesto for Responsible Media Practices. The intent of the Manifesto is to bolster suffering local media by redirecting spend (primarily digital) from global platforms to local media. The goal is to double advertising […]

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