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Slay the Invisible Monster and Keep Your Marketing Human

November 11th, 2019 | ACA Team, Association of Canadian Advertisers

Digital marketing leaders have one overarching goal for all of their tactics: create new engagements and leads. The challenge is that many of the tactics that we as marketers use are creating traffic and leads that look and act like humans but aren’t. As much as 35% of the traffic we’re creating are, in fact, sophisticated bots designed to trick us.

White Ops CMO Dan Lowden will speak about the invisible monster of sophisticated bot traffic, how it steals marketing budgets, and how you can fix your conversion rates and drive new business by getting a look into where those bots are coming from.

For members only:

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When Multicultural Meets Mainstream

November 6th, 2019 | jessicayareden, Digital Marketing Manager, ACA

There are over 300,000 new immigrants coming to Canada each year. By the year 2036, Canada’s multicultural consumers will represent 34% of the population while some urban centers across the country will reach over 80%. There is no question that the face of Canada is undergoing rapid and profound change, and marketers need to adapt to this change now.

That was the picture that Bobby Sahni, President & Co-founder of Ethnicity Matters, painted the morning of ACA’s Executive Forum, “Marketing to the New Mainstream”, which took place in Toronto last month.

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October 2019 Executive Forum in Pictures

November 6th, 2019 | ACA Team, Association of Canadian Advertisers

Marketing to the New Mainstream Date: October 25, 2019 Location: Corus Quay, Toronto The morning of the event at Corus Quay in Toronto. Attendees pose with speaker Bobby Sahni during the breakfast portion of the morning. The breakfast room filling up before attendees enter the theatre. Speaker Bobby Sahni setting the stage for the morning […]

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October 2019 Executive Forum Presentation

November 6th, 2019 | ACA Team, Association of Canadian Advertisers

Marketing to the New Mainstream Date: October 25, 2019 Location: Corus Quay, Toronto Setting the Stage: The Changing Face of Canada Presented by: Bobby Sahni, Ethnicity Matters Download the presentation slides   Panel Discussion: Marketing to the New Mainstream Moderated by: Bobby Sahni, Ethnicity Matters Panelists: Carolyn Hungate, Marketing Manager and Category Team Lead, Brita […]

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Measuring What Really Matters (Montréal)

October 31st, 2019 | ACA Team, Association of Canadian Advertisers

Description The proliferation of media, services and methods of measurement has left many marketers perplexed. Yes, there is more data than ever, but is that data relevant, accurate, complete and, most importantly, comparable. Does it really match the needs of marketers? With that in mind, ACA has organized an executive forum that will give marketers […]

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