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Canadian Advertising Law: Behavioural Targeting, Influencer Marketing and Social Media

October 15th, 2019 | ACA Team, Association of Canadian Advertisers

Educate yourself and your team on how to navigate the unique legal challenges presented by popular digital marketing strategies. Daniel Cole and Christopher Oates, partners of Gowling WLG (Canada) LLP, will lead a webinar explaining best practices for compliant online advertising and the essentials of Canadian advertising law from the recently released 6th Edition of Advertising And Marketing Law in Canada.

For members only:

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Global advertisers launch drive to establish cross-media measurement principles

October 7th, 2019 | ACA Team, Association of Canadian Advertisers

Cross Media Working Group participants include world’s biggest marketers and markets, tech firms, broadcasters and agency holding groups Two-day meeting during Advertising Week NY identifies next steps for progress October 7, 2019: The Association of Canadian Advertisers (ACA) is a member of a global advertiser-focused group launching an initiative designed to make the advertiser voice […]

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Member Alert: Initiative Launched by Global Advertisers to Establish Cross-media Measurement Principles

October 7th, 2019 | ACA Team, Association of Canadian Advertisers

October 7, 2019: The Association of Canadian Advertisers (ACA) is a member of a global advertiser-focused group launching an initiative designed to make the advertiser voice heard on the topic of cross-media measurement. The ‘Cross Media Working Group’ as it has been named, is led by the World Federation of Advertisers (WFA), and is comprised […]

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So Much Data, Infinite Possibilities: A Peek into Customer Data Platforms

September 26th, 2019 | Michelle Cunningham, MightyHive

Today the modern marketer has no lack of access to infinite amounts of data. The real question a marketer needs to ask themselves is how they can utilize that data in a way that makes sense, while still ensuring customer relevancy and respecting privacy rights. There are multiple technology platforms out there today that can […]

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ACA Gold Medal awarded to MLSE CMO Shannon Hosford

September 18th, 2019 | ACA Team, Association of Canadian Advertisers

Shannon Hosford

Toronto, September 19, 2019 Over the last five years, in her role as Chief Marketing Officer of Maple Leaf Sports & Entertainment, Shannon Hosford has led the rebranding of both the Toronto Maple Leafs and Toronto Raptors, including the introduction of ‘We The North’, a campaign that has been recognized as one of the top Canadian marketing campaigns in history and played a significant role in the direction of the Raptors which culminated with the team’s first NBA Championship last June.

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