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What’s new in digital for Canadian Financial marketers

June 12th, 2019 | ACA Team, Association of Canadian Advertisers

What do recent trends in digital, social media, and the changing Canadian consumer behavior tell us about how the marketing landscape has evolved for finance marketers?

Join this ACA webinar on Thursday, June 27 to hear Greg Ross, Senior Sales Manager, Comscore, discuss new digital insights to help you effectively reach new finance personas and keep up with current customers.

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Wéi the North: What Basketball Can Teach Marketers About The Uniqueness of Canadian Consumers

June 7th, 2019 | ACA Team, Association of Canadian Advertisers

While most would argue ice hockey is Canada’s sport, basketball is emerging to be a game that closely represents the changing face of the nation. Canada will be welcoming over 1 million new immigrants in the next 3 years alone with the majority coming from Asian countries. The game, the fans and the experiences associated to basketball are being celebrated as something uniquely Canadian, and the world is looking at Canada and basketball differently. Only fitting given basketball was invented by a Canadian.

Join Canadian Multicultural Marketing veteran Bobby Sahni who will share key insights and learnings about the uniqueness of Canadian Consumers and marketing lessons learned by Canada’s new pastime – basketball.

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April 2019 Executive Forum in Pictures

May 14th, 2019 | ACA Team, Association of Canadian Advertisers

On April 16, 2019 at Artscape Sandbox in downtown Toronto, the industry gathered to hear from Lauren Felix, Media & Digital Strategy at Bayer Consumer Health and Tessa Ohlendorf, Managing Director, Canada, at MightyHive about in-housing. An In-House Agency: What’s Right for You? Breakfast sponsored by Globe and Mail Media Group Discussion during breakfast, sponsored […]

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April 2019 Executive Forum Testimonials

May 13th, 2019 | ACA Team, Association of Canadian Advertisers

Delegates of the Association of Canadian Advertisers’ Executive Forum, An In-House Agency: What’s right for you?, give feedback on the benefits of attending the event. Hear from Alan Ma, Director, Global Digital Marketing at Manulife; Noël Gonthier, Account Executive at Comscore; Tracy Day, Managing Director of Ad Products and Innovation at The Globe and Mail […]

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The New Profile of Today’s Canadian Consumer

May 9th, 2019 | ACA Team, Association of Canadian Advertisers

What do today’s Canadian automotive, CPG, finance, retail and travel consumers look like, and how can marketers build stronger campaigns to reach them across multiple platforms?

Join this ACA webinar on Wednesday, May 29 at 11:30am – 12:30 pm ET to learn from Comscore’s Bryan Segal, Senior Vice President, Canada, as he presents new data from matching consumers’ desktop and mobile behaviour with detailed information about their interests, attitudes and behaviour.

For members only:

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