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Marketing Reimagined: Consumers, Culture & Connections

August 10th, 2020 | ACA Team, Association of Canadian Advertisers

Thought bubble on blackboard with lightbulb inside bubble

Steve Mast, President and Chief Innovation Officer of Delvinia will explore how our dramatic shift in culture can combine with technology to create a reimagined world. He will discuss how to better understand your customers, get more value out of the data you already have, and how to keep up with rapidly evolving trends and patterns.

In this webinar we will discuss the following questions…
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Get Re-Acquainted with Your Customers’ Needs Post-COVID-19

August 6th, 2020 | Gregor Barry, Managing Director, Accenture Interactive Lead – Canada, Accenture

The COVID-19 pandemic has been a disruptive force like no other, fundamentally changing the world as we know it – and how we interact with it. People are living, thinking and buying differently. Brand marketers must recognize that consumers’ new habits will endure beyond the crisis and permanently reshape their behaviours, values and confidence levels.

Considering the effects of the virus, some people feel anxious and worried – contributing to panic-buying of household staples – while others remain indifferent and even resistant to new health and safety requirements, especially those now mandated by certain cities and shops. Targeting the “consumer in crisis” requires moving from the days of one-size-fits-all marketing to customized and personalized messaging strategies. Brands need to know their customers better than ever before, and how their priorities may shift in the long term.

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Navigating Linear TV Advertising In A Post-COVID World

August 2nd, 2020 | ACA Team, Association of Canadian Advertisers

Marketers have never faced as much uncertainty as we are experiencing today in this post-COVID world. This is particularly true for marketers who rely heavily on TV advertising to reach and grow consumers. While more people are watching more TV this year as compared to last, their television viewing patterns have…

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Will Canadians Ever Return to Live Events?

July 28th, 2020 | Adam Mitchell, Global Lead, SponsorPulse & Digital Products, IMI International

Over 135 days have passed since the declaration of the global coronavirus pandemic. It was just a few days earlier that the NBA took swift action suspending its season indefinitely due to safety concerns when a player tested positive for COVID-19 – how quickly things evolved from there. Since that time, we’ve witnessed thousands of live entertainment events around the world, and here at home, having no choice other than to postpone, cancel or shut-down permanently, leaving many questioning the future of live entertainment.

As the situation has evolved, discussion in the media around the industry and future fan and consumer behaviour has heated up…

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Member Alert: A Call To Eliminate the Terms ‘Blacklist’ and ‘Whitelist’

July 21st, 2020 | ACA Team, Association of Canadian Advertisers

July 21, 2020: In line with recent advice issued by the World Federation of Advertisers (WFA) we are encouraging all ACA members to cease the use of the racially-loaded terms blacklist and whitelist when referring to the content and sites they want excluded or included in their media campaigns. Words matter and we need to […]

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Finding Your Way In A New World of Challenges – and Opportunities

July 21st, 2020 | Jo-Ann McArthur, Founding Partner & President, Nourish Food Marketing

Every year since 2016, we’ve released the Nourish Trend Report. It’s our look ahead at the significant trends we predict will change the landscape of the food and agriculture industries. We’re happy to say that, almost without exception, every trend we’ve identified is either still going strong, or has undergone its natural evolution to a new phase. You can view some of our previous years’ Trend Reports here:

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