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Driving New Roads in Television

December 3rd, 2018 | ACA Team, Association of Canadian Advertisers

Join Rogers Media as they share the learnings from a first to market data enabled audience based TV execution in Canada. In the current climate of Broadcast Television there is increasing pressure to find ways of targeting unique audiences and measuring the effectiveness of the mass reach medium. Volkswagen and Touché in partnership with Auto Trader and Rogers Media utilized Auto Intender audience segments to execute a data enabled TV campaign and measured lift through verified vehicle sales that were tied back to TV audiences.

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The evolution of OOH through programmatic

November 27th, 2018 | ACA Team, Association of Canadian Advertisers

In this webinar, Campsite’s Vice President of Development, Edith Gagné, will provide a review of the digital out-of-home landscape, with a Canadian focus but also including updates from abroad. The significant shift in DOOH is the ability to transact programmatically – and with that comes a lot of questions – What of the fragmentation in the marketplace? When will DOOH transact seamlessly with digital & mobile, what are the hurdles? These questions will be addressed with a broad, inclusive market view.

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Presentation Slides

Video Recording

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Understanding today’s Canadian automotive consumer

November 26th, 2018 | ACA Team, Association of Canadian Advertisers

How does your marketing strategy compare to new Canadian automotive industry data? Comscore’s research gives you a rare glimpse into what your prospects are truly thinking as they interact with your brand touchpoints, both offline and online, throughout their buyer’s journey.

Gary Warech, SVP, Advertiser & Branded Content, Comscore, and Richard Nathans, Sales Manager, Canada, Comscore will talk to what the research can teach marketers and share stories on how other automotive manufacturers have leveraged data insights to win in their markets.

Register to learn key insights.

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Lexpert : Privacy & Data Protection

November 7th, 2018 | ACA Team, Association of Canadian Advertisers

The focus of this year's Lexpert Legal seminar is Digital Data Risk including in particular:

  • GDPR compliance for Canadian organizations.
  • New consent requirements.
  • Artificial intelligence and digital currencies.
  • Cyber security risk.
  • CASL update.

ACA members receive $445 off the full price of $1,195.
Contact Davina Wong, Manager, Education & Events, to receive the discount code.

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The Canadian Sponsorship Landscape in 2018

November 7th, 2018 | oreillybeselt, The T1 Agency

The Canadian Sponsorship Landscape Study provides Canadian sponsorship professionals with key insights and information on the scope, scale and trends of the sponsorship industry in Canada. Pulling from the data and uncovering the perspectives of the three key groups of sponsorship stakeholders – sponsors, properties, and agencies – the study paints a robust picture of what is happening within the industry.

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