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Bringing addressable targeting to offline and traditional media channels is one of the most exciting new innovations in our industry. But the landscape is complex. Determining how to integrate this tactic into your planning…

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Bethanie Butcher, Vice President, Marketing, Brand Operations and Analytics & Insights at the CPG giant to join ten other marketing leaders.

Through our Consumer Complaint Procedure, we review complaints based on the Canadian Code of Advertising Standards. Each year, we publish a Complaints Report highlighting the themes and trends that arise from complaints submitted by the Canadian public about advertising. Consistently, we find that issues of accuracy and clarity, safety, and unacceptable depictions and portrayals are most concerning.

In the world of consumer complaints, this year began like any other. Just like in 2019, the Standards Council engaged in reviews of standard complaints on a regular basis…

Join Dr. Norm O’Reilly, lead author of the 14th Annual Canadian Sponsorship Landscape Study (CSLS), as he summarizes the results of the most recent study…

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While past financial crises barely made a dent in sponsorship expenditures (chiefly due to ongoing agreements), this pandemic has impacted the sports and entertainment industry like no other calamity in recent times. As shows, festivals and sports ground to a halt, many brands were obliged to axe activation and slash their budgets, ending decades of growth for the communication medium.