Archives
Five personas and how you can support them as we exit the pandemic
June 15th, 2021 | ACA Team,
It’s happening. After over a year in lockdown, people are getting ready to go back out into the world.
Pinterest ran exclusive research to find out what consumers need most at this moment in time…
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Read MoreCanada to participate in global industry survey on diversity, equity and inclusion launching June 21
June 12th, 2021 | ACA Team,
The world’s first-ever global survey on diversity, equity and inclusion (DEI) in the marketing and advertising industry will kick off June 21. Overseen by the World Federation of Advertisers (WFA) globally, the Association of Canadian Advertisers will lead the initiative in Canada.
Read MoreDiversity, Equity and Inclusion
June 11th, 2021 | ACA Team,
On May 25, 2020, a witness recorded the brutal murder of 45-year-old, George Floyd, by a police officer. The video was subsequently broadcast and viewed by millions, globally. The event, while incredibly tragic, served as a tipping point that spurred governments and corporations alike into action to induce positive change on issues of systemic racism. […]
Read MoreCross Media Measurement Solution in the Crosshairs
May 26th, 2021 | ACA Team,
Last fall, the Association of Canadian Advertisers (ACA) announced the formation of a Cross Media Measurement Committee (CMM Committee), appointed to address the needs of advertisers through the implementation of a standardized approach to unified cross-media measurement in Canada.
Accurate media measurement across multiple platforms will deliver unduplicated reach and frequency, allowing for more effective media spend and improvement of the consumer ad experience.
The ACA initiative is part of a global plan, spearheaded by the World Federation of Advertisers (WFA), who developed an advertiser-centric Framework and Technical Proposal last year.
Read MoreIs My Marketing Budget Big Enough?
May 18th, 2021 | ACA Team,
Marketers are challenged to figure out the size of their ROI opportunity and get the media budget to achieve it. Marketing mix modelling helps to understand the past; however to forecast future business results, marketers must take into consideration the target audience, geography of their distribution, media costs and macroeconomic conditions…
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Read MoreCareers
May 17th, 2021 | ACA Team,
Want to create lasting and positive impact in the marketing and media industry? We are looking for a media measurement expert to lead our cross-media measurement initiative.
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