Archives




Diversity, Equity and Inclusion

June 11th, 2021 | ACA Team,

On May 25, 2020, a witness recorded the brutal murder of 45-year-old, George Floyd, by a police officer. The video was subsequently broadcast and viewed by millions, globally. The event, while incredibly tragic, served as a tipping point that spurred governments and corporations alike into action to induce positive change on issues of systemic racism. […]

Read More

Cross Media Measurement Solution in the Crosshairs

May 26th, 2021 | ACA Team,

Change is coming to media measurement.

Last fall, the Association of Canadian Advertisers (ACA) announced the formation of a Cross Media Measurement Committee (CMM Committee), appointed to address the needs of advertisers through the implementation of a standardized approach to unified cross-media measurement in Canada.

Accurate media measurement across multiple platforms will deliver unduplicated reach and frequency, allowing for more effective media spend and improvement of the consumer ad experience.

The ACA initiative is part of a global plan, spearheaded by the World Federation of Advertisers (WFA), who developed an advertiser-centric Framework and Technical Proposal last year.

Read More

Is My Marketing Budget Big Enough?

May 18th, 2021 | ACA Team,

Marketers are challenged to figure out the size of their ROI opportunity and get the media budget to achieve it. Marketing mix modelling helps to understand the past; however to forecast future business results, marketers must take into consideration the target audience, geography of their distribution, media costs and macroeconomic conditions…

For members only:

Presentation slides

Video recording

Read More

Careers

May 17th, 2021 | ACA Team,

We're hiring!

Want to create lasting and positive impact in the marketing and media industry? We are looking for a media measurement expert to lead our cross-media measurement initiative.

Read More