Dragged down by economic headwinds, Canada’s ad economy suffered in 2025. However, at the start of 2026, ad spend is returning to growth and outlooks are more positive.
In this webinar, we will cover the headwinds and tailwinds still impacting Canada’s ad industry, category dynamics at play as well as offering our forecast for the market in 2026.
We will also talk about the job market and what AI means for advertising now and in the future.
Presenter: Sean Wright, Chief Insights & Analytics Officer, Guideline
Date: Thursday, February 26, 2026
Time: 11:30 a.m. – 12:30 p.m. ET
Sean Wright, Chief Insights & Analytics Officer, Guideline
Sean brings over 15 years of experience connecting analytics to real-world impact.
At NBCUniversal and AB InBev, he built frameworks that turn data into stories of where the world might go—reducing uncertainty and helping executives make sharper, faster choices.
Now as Chief Insights & Analytics Officer at Guideline, Sean helps brands, agencies, publishers and investors decode how audiences, advertisers, and economies move in sync.