The digital revolution is putting increased pressure on marketers to improve return on their advertising investment. And this pressure has shifted their focus to finding high-performance partners – trusted advisors with specialized knowledge and the ability to execute.
These findings from a survey of global CMOs by marketing analytics firm Ebiquity and the CMO Council reveal that these are skills not found in most ad agencies or media buying firms, making it imperative that CMOs understand the traits to look for in their partners.
Executives from Ebiquity and sister company Stratigent will help attendees make sense of a marketing landscape being reshaped by the customer. Their presentation and discussion will be followed by a panel of Canadian CMOs debating how we match up with the study’s results.
Attend for insight into how to get closer to the holy grail of delivering the right data to the right people at the right time.
Date: October 6, 2015
Time:
8:00 a.m. Registration
8:30 a.m. AGM
9:00 a.m. Presentation & Panel
11:00 a.m. Industry Networking
Location: The Spoke Club, 600 King Street West, Toronto
Complimentary to ACA members / $99 for non-members
Federica Aperio
Ebiquity,
Global Practice Leader & Head of Digital for North America
Federica joined Ebiquity in 2010 and currently serves as Head of Digital for North America. She is involved with all digital clients and oversees all digital products being delivered to ensure brands are receiving best-in-class independent and objective consultative services.
Federica started her career in London working for leading digital media agencies such as iLevel and Agency Republic before moving media-owner side to work for companies such as AOL’s Advertising.com.
She has worked with top brands including General Motors, Luxottica, HSBC, BBC, and Telefonica and has expertise in a number of fields including Client Relationship Management, Project Management, Digital Media Industry Leadership and Digital Media Planning and Buying.
David Johnson
Stratigent, VP, Account Development
David “DJ” Johnson is Vice President, Account Development at Stratigent (an Ebiquity Company). DJ has worked in the digital marketing industry for the past 15 years. He previously assisted clients as a sales engineer at Percussion and advanced to Webtrends as a Sr. Solutions Engineer focused on next-generation technology stack and advanced tagging. Most recently, DJ found success for Ensighten in a multi-faceted engineer/sales role, where he was responsible for massive growth amongst Fortune 500 customers throughout their initial expansion.
DJ’s extensive experience helping clients achieve success with their digital channels gives him the unique ability to deliver innovative, high value, and practical solutions to unique business problems.
Panelist: Stéphane Bérubé
Chief Marketing Officer, L’Oréal Canada
Stéphane Bérubé has close to 20 years of experience in the beauty industry, having started his career as an Assistant Brand Manager for an international cosmetics and consumer goods company.
In 2002 he joined L’Oréal Canada as Marketing Director for the Maybelline New York brand. In April 2014 he was appointed Chief Marketing Officer. His responsibilities include creating a pool of knowledge, activities and development and expertise around five major pillars: Consumer Care Centre, Consumer Insights, Business Intelligence, Digital and Customer Relationship Management. A graduate of Université Laval, he has also completed the International General Management Program ofL’Oréal at INSEAD graduate business school in France.
Panelist: Patrick Dickinson
Senior Vice President, Core Marketing & Brand Strategy HBC
Patrick Dickinson has spent his working career in the study and practice of Retail Marketing. He started his career in advertising at J. Walter Thomson and later Publicis, where he developed campaigns for some of Canada’s largest retail companies and later started his own marketing consulting company. At Hudson’s Bay, as the Senior Vice President, Marketing he led all marketing efforts in the turnaround of the iconic Canadian Department store chain. In his current role as Senior Vice President, Core Marketing & Brand Strategy he oversees all Brand Strategy, Consumer Advertising & Promotion, Loyalty Programs, Credit Marketing and the leveraging of CRM Data into new Customer Engagement platforms.
Panelist: Shelagh Stoneham
Senior Vice President, Marketing, Shoppers Drug Mart Corporation
Shelagh Stoneham is a dynamic and innovative senior marketing leader with tremendous experience and success optimizing shareholder value for top tier organizations. She is highly collaborative, equally skilled at creating, building, and revitalizing brands as developing, inspiring, coaching and managing strong professional teams.
Her experience spans a broad range of sectors including telecommunications, packaged goods, retail, high tech, airline, brand-name and over-the-counter pharmaceuticals. Ms. Stoneham is an award-winning brand thought leader with a relentless drive for innovation and excellence.
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