Change is constant, but it’s how you react and adapt that matters.

For years, content marketing has taken a back seat to ‘traditional’ marketing efforts, but with the emergence of the creator economy, effective storytelling is no longer a nice-to-have, it’s a must-have for brands. What does that look like in the real world?

What trends are emerging and how should brands respond? How are consumer expectations evolving? What is the future of content marketing?

Join Sean Stanleigh, Head of Globe Content Studio, for this wide-ranging presentation and insightful discussion.

Presenter: Sean Stanleigh, Head of Globe Content Studio, The Globe & Mail
Date: Tuesday, November 29, 2022
Time: 11:30 a.m. – 12:30 p.m. ET

For members only:

Video recording

If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007
Sean Stanleigh headshot Sean Stanleigh, Head of Globe Content Studio, The Globe & Mail

Sean Stanleigh is Head of Globe Content Studio, the content-marketing division of The Globe and Mail. His team blends audience data with journalistic intuition and experience to craft great storytelling on behalf of brands, positioning them as thought leaders with influential audiences across multiple platforms. He also hosts the award-winning podcast Industry Interrupted.

Sean has held a number of senior editing roles at The Globe and the Toronto Star in disciplines that include international, national and local news, small business, and entertainment. He regularly appears at events as a host, speaker and moderator. Follow him @seanstanleigh on Twitter and @sstanleigh on Instagram.