For decades, Canadian marketers have relied on the best syndicated studies such as Ipsos’ Canadian Financial Monitor and others. Now these data are downscaled as synthetic individuals produced by AI and Machine Learning.
Find out what new uses and tools are available, from competitive audience to geo-spatial analysis and MMM based media planning.
Presenters: Chris Williams, CMO, Arimadata & T. S. Kelly, Chief of Media Research and Analytics, Arimadata
Date: Wednesday, June 21, 2023
Time: 11:30 a.m. – 12:30 p.m. ET
If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007
Chris Williams, CMO, Arimadata
Chris has been a pioneer in digital advertising for 30 years. He is a past President of IAB Canada and was VP Digital at the Association of Canada Advertisers in addition to many years at ad agencies BBDO and Havas. He held varied positions such as copywriter, art director, media strategist, managing director and consultant.
He is currently the CMO at Arimadata, a Canadian startup which developed North America’s first Synthetic Society which is the foundation of an advanced data science platform.
T. S. Kelly, Chief of Media Research and Analytics, Arimadata
TS leads Research and Analytics for Arima. A 20-year industry veteran, TS was the global head of analytics at Havas, led his own 4-person consulting firm and held senior positions at Nielsen, Doner, I Heart Media, and LG Ads. Prior to joining Arima, TS was the EVP of Media Effectiveness at Dentsu.