Join us for an exclusive webinar exploring the results of the 2026 Canadian Media Budget Survey. The findings reveal key trends reshaping advertiser priorities and media strategies. From the growing focus on performance investment to the rise of Addressable TV and AI transparency, this webinar will give marketers the insights they need to prepare for the year ahead. Never-seen-before analysis will reveal the predicted impact on Marketing Effectiveness of the media investment decisions of the nation’s marketers in 2026. Are media mixes maximizing value or leaving money on the table?
By joining this webinar, you will:
• Gain actionable insights into strategic media shifts shaping 2026
• Understand how to optimise investments in TV and digital media for maximum impact
• Learn how to navigate agency relationships and integrate AI effectively
Key Takeaways:
1. Prepare for brand-focused strategies: Discover how UK advertisers are rebalancing budgets to prioritise sustainable growth.
2. Optimise Total TV: Learn how to navigate the shift from Linear TV to Addressable TV and Digital Video.
3. Strengthen partnerships: Explore how integration of media and creativity, alongside transparent AI usage, can improve campaign performance and agency collaboration.
Presenter: Michele Harrison, Managing Director, Americas, Ebiquity
Date: Tuesday, March 17, 2026
Time: 1:30 p.m. – 2:30 p.m. ET
Michele Harrison, Managing Director, Americas, Ebiquity
Michele Harrison has over 30 years of experience in marketing and media, with a proven track record of leadership and delivering results for brands. In 12 years at Ebiquity, she has excelled in guiding global and national brands to navigate media complexities, optimize spend, and unlock growth opportunities. Her career includes senior roles at ESPN and MediaCom, giving her deep insight into both agency and media owner dynamics. As Managing Director, she focuses on driving regional growth for clients and Ebiquity, and maintaining strong relationships with C-level stakeholders and industry partners.