Digital marketing leaders have one overarching goal for all of their tactics: create new engagements and leads. The challenge is that many of the tactics that we as marketers use are creating traffic and leads that look and act like humans but aren’t. As much as 35% of the traffic we’re creating are, in fact, sophisticated bots designed to trick us.

White Ops CMO Dan Lowden will speak about the invisible monster of sophisticated bot traffic, how it steals marketing budgets, and how you can fix your conversion rates and drive new business by getting a look into where those bots are coming from.

Presenter: Dan Lowden, CMO, White Ops
Date: Thursday, November 21, 2019
Time: 11:30 a.m. – 12:30 p.m. ET

For members only:

Presentation slides

Video recording

 

If you have any questions or have difficulty registering, please contact
Davina Wong: 416-964-3805 ext. 1007
 

Dan LowdenDan Lowden, CMO, White Ops
Dan has more than 20 years of executive-level experience in technology marketing. He has successfully driven brand leadership and demand generation for large enterprises and fast-growth companies in cyber security, wireless services, and mobile computing. Previously in the cyber security space, Dan was CMO at Digital Shadows, CMO at Invincea (acquired by Sophos), and VP of Marketing at vArmour. Previous roles also include VP of Marketing at Digby (acquired by Phunware), VP of Marketing and Business Development at Wayport (Acquired by AT&T), and marketing leadership roles at IBM ThinkPad, NEC Technologies and Sharp Electronics. Dan holds an MBA in International Business from Rutgers Graduate School of Management and a Bachelor of Science from Rider University.