The transformation brought by AI is changing how brands and their production partners are collaborating to produce video-first content – FACT.
Join us for a webinar featuring APR’s Chief Marketing & Innovation Officer Edmond Handwerker and Winterberry Group’s Senior Managing Partner Bruce Biegel who will discuss how creative and content production is evolving under the transformative influence of machine learning and generative AI technologies.
Key Learnings include:
• How the transformation brought by AI is compelling brands and their production partners to adapt content creation strategies from brief through production execution and activation
• How AI: machine learning & generative AI, is driving automation, efficiency and innovation across all stages of the content lifecycle
• The potential risks involved in the use of AI and how those risks can be addressed
• How measurement and management of the creative production process will change and what metrics should be considered
Presenters: Edmond Handwerker, Chief marketing and innovation officer, APR – Bruce Biegel, Senior Managing Partner, The Winterberry Group
Date: Tuesday, June 4, 2024
Time: 11:30 a.m. – 12:30 p.m. ET
Access the Slides and Recording
If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007
Edmond Handwerker, Chief marketing and innovation officer, APR
Edmond has an extraordinary career spanning over two decades, defined by a consistent record of defining and driving enterprise-wide strategic initiatives that create measurable business outcomes by redefining operating models for driving transformation at a global scale.
Prior to joining APR, Edmond served as Managing Director – Global & North American Head of GenAI – Content Innovation, Transformation & Strategy for Accenture Song, where he played an award-winning pivotal role in redesigning content operational frameworks, leveraging generative AI technologies to revolutionize content supply chains and integrating diverse acquisitions into Accenture’s portfolio, and creating cohesive strategic solutions for global clientele. Edmond’s experience also includes roles such as Senior Manager -of Experience Strategy, Innovation and Transformation at Accenture, VP – Content Strategy & Solutions for Mediavest | Spark, and Regional Director – Growth and Business Development at Starcom.
Bruce Biegel, Senior Managing Partner, The Winterberry Group
A seasoned executive with more than three decades of experience, Bruce Biegel has led hundreds of engagements focused on growth strategy, commercial diligence, mergers and acquisitions for companies in the advertising and marketing services, marketing data, adtech, martech, media, financial services, and commerce sectors, as well as the private equity firms that invest across these sectors.
In addition to his role at Winterberry Group, Bruce has been an industry program and jury member for the I-COM Global Symposium, the SIIA CODIE awards, the DMA Echo and Technology awards, ANA Multicultural, and Reggie awards.
He is a current member of the International Advertising Association N.A board (IAA) and a former member of the Data & Marketing Association board. He is an advisor to and a member of the boards of directors for several private agency, technology, marketing data, and data services companies as well as a frequent speaker at global marketing industry conferences and events. He is a recipient of the Silver Apple and Mal Dunn Leadership awards from the Marketing Club of New York and was honored in 2023 by Consulting Magazine with a consulting leadership award.