Canadian marketers are struggling to balance investment on Trade initiatives, guaranteeing distribution, with Consumer initiatives, stoking demand. What if there was a way to ensure Trade receptivity and sell-in, while at the same time generating consumer consideration and purchase.

CBS has recently completed two major proprietary research studies around advertising receptivity and media mix optimization respectively:

  • Brainsights – is a neuro-cognitive tracking of brain activity upon the exposure to advertising stimulus across TV, Digital and Radio platforms
  • RadioGauge – uses a 40,000+ respondent database to assess advertising KPIs within a multi-platform media mix

Both studies are compelling, and highly actionable. This data-driven approach, coupled with the limitless creativity of radio promotion, will make for powerful business-driving solutions.

Presenter: Simone Lawrence, Director, Insights, Canadian Broadcast Sales
Date: Thursday, March 28
Time: 11:30 a.m. – 12:30 p.m. ET

For members only:

Presentation Slides

Video recording

If you have any questions or have difficulty registering, please contact
Davina Wong: 416-964-3805 ext. 1007

Simone Lawrence, Director, Insights, Canadian Broadcast Sales
Simone Lawrence, Director, Insights, Canadian Broadcast Sales

Simone leads the Insights team at Canadian Broadcast Sales. She oversees all proprietary research at CBS and is responsible for working directly with Media Agencies and Canadian Advertisers to guide them to a better understanding of radio’s strengths and its effect on marketing.

She has been a regular contributor to industry boards and committees including the Numeris RTC & MAC committees, the Broadcast Research Council, including two terms as President, and many ad hoc industry advisory committees.

CBS is Canada’s leading radio sales and marketing company. CBS is jointly owned by Corus and Rogers and represents 40 broadcasters and more than 400 radio stations across Canada