Navigating Your Way Through The Programmatic Fog | Association of Canadian Advertisers

Description

Executive Forum

Date: Friday June 23, 2017
Time: 9 a.m. – 11 a.m.
Location: Corus Quay, 25 Dockside Drive, Toronto, 8th Floor

Complimentary to ACA members / $99 for non-members

Programmatic media is murky. Will the promise of targeting precision, scalability, cost efficiency, real-time optimization, and unprecedented leverage of big data be overshadowed by a growing concern among advertisers? Specifically, there is concern around the hidden costs of the programmatic ecosystem and the inherent lack of transactional transparency institutionalized by the undisclosed programmatic buying model.

Andrew Altersohn, Chief Executive Officer, AD/FIN Solutions (New York) will help lift this programmatic fog. He will lead a deep dive into ACA’s benchmark study, “Programmatic: Seeing Through The Financial Fog“. Importantly, Andrew will offer solutions, allowing for a transparent programmatic ecosystem, including close inspection, analysis and auditing of a buy’s transactional details, costs, and fees.

Andrew’s presentation will be followed by a panel discussion by senior marketers sharing their approaches to working toward a more transparent programmatic ecosystem.

This is a must-attend event if you have an interest in ensuring that you are getting value for your programmatic spend.

Agenda

8:30 a.m.
Registration and continental breakfast

9:00 – 10:00 a.m.
Presentation

Keynote Speaker: Andrew Altersohn, CEO, AD/FIN Solutions
Andrew Altersohn, Chief Executive Officer, AD/FIN Solutions (New York) will help lift this programmatic fog. He will lead a deep dive into ACA’s benchmark study, “Programmatic: Seeing Through The Financial Fog“.

10:00 – 11:00
Panel: Clear Perspectives on Programmatic

Moderator: Chris Williams, VP Digital, ACA
Panelists:
Drew Bradstock, SVP Product, Index Exchange
Jeff Marchand, SVP, Media Asset Management, Rogers Communications
Rebecca Shropshire, Managing Director, Cairns Oneil Strategic Media Inc.
Dana Toering, Head of Adobe Advertising Cloud – Canada

Speakers

Keynote Speaker: Andrew Altersohn
CEO, AD/FIN Solutions

Andrew Altersohn, Chief Executive Officer of AD/FIN Solutions, a company aiming to be digital media’s definitive source for programmatic business intelligence. With a career that started in the very early days of the commercial internet, Andrew is a 25+ year media, marketing and consulting veteran with extensive experience across all aspects of the digital advertising supply chain. Andrew previously served as president of Havas Media, North America and holds an MBA from the University of Michigan and a B.S in economics from Wharton School, University of Pennsylvania. Today, as CEO of AD/FIN, Andrew is bringing greater accountability and next-generation intelligence to the increasingly complex world of digital advertising and media.

Panelist: Drew Bradstock
SVP Product, Index Exchange

Drew is a proven product management leader with over 15 years of product and general management experience in North America and Europe. His experience includes rapidly growing new product teams & software and advertising products. He is a frequent speaker at events such as AdMonsters, IAB, AdExchanger Programmatic IO, GoogleThink!, DoubleClick CAB and Canadian Marketing.

Panelist: Jeff Marchand
SVP, Media Asset Management, Rogers Communications

A 25-year media veteran, Jeff oversees the strategic media planning and allocation for all Rogers’ Consumer, Enterprise, and Media Brands, underpinned by the Rogers Partnership Ecosystem, which is an innovative way of rethinking how the company goes to market as One Rogers – a combination of internal ownership of higher value strategic decision making, with external outsourcing of higher touch traditional execution. Critical functional areas such as planning, programmatic buying, and key digital partner relationships are managed in-house, while the balance of the media planning and buying remains with an external agency.

The foundation for his current role was formed while he was Sr. Director of Media Planning for Rogers Media Division, where he created a centre of excellence to centralize all the media brand’s assets and started to change the way Rogers executes brand programs.

Panelist: Rebecca Shropshire
Managing Director, Cairns Oneil Strategic Media Inc.

Rebecca Shropshire is currently Managing Director at Cairns Oneil Strategic Media Inc., an independent Canadian media agency that opened its doors in 2012 to fill a void in the ever-consolidating global agency landscape. In her 20 year career, Rebecca has developed a 360 degree view of the media business having held positions agency side at Mediacom, Modem Media and UM Canada, on client side at Labatt Breweries and Astral Media and sales side at the Toronto Star, CBC Radio-Canada and Juice Mobile. Her strengths lie in digital strategy and developing new service offerings and revenue opportunities. As VP of Digital at UM, she launched one of the first major agency trading desks in Canada in 2012. In her role as Director of Digital Sales for CBC Radio-Canada she was instrumental in the introduction of their programmatic offering to the marketplace including the revamp of CPAX, the largest Canadian premium inventory exchange.

Panelist: Dana Toering
Head of Adobe Advertising Cloud – Canada

A digital media and technology veteran, Dana Toering brings over 15 years of sales and business development experience to Adobe. As Managing Director for Canada, Dana is responsible for overseeing revenue and employee growth, ensuring operational efficiency, managing partner relationships and leading business strategy across Canada. Adobe AdCloud works with the leading Brands and Agencies in Canada to power their complete cross-screen advertising needs.

Toering was most recently Chief Revenue Officer for Addictive Mobility. Prior to that, he was head of Revenue at AOL Canada and had senior roles at both yahoo! and DoubleClick. Dana was a Board member with the IAB and sits on multiple Advisory Boards including Flixel and TEL.

Sponsors