Multicultural Canada is no longer a niche segment—it is the core of the market. This session explores how ethnic foods, brands, entertainment, and cultural trends are increasingly shaping mainstream consumer behaviour. From grocery aisles to streaming content to restaurant trends, cultural crossover is happening faster than ever.
Attendees will learn why multicultural marketing can no longer be treated as an add-on strategy and how brands can authentically participate in cultural shifts without falling into stereotypes or superficial messaging. The session will also highlight how immigrant-driven trends influence broader Canadian tastes, purchase habits, and brand loyalty.
Key Takeaways:
- How multicultural audiences are redefining mainstream Canada
- Why ethnic brands and tastes are crossing over faster than ever
- What authenticity looks like in modern marketing
- How to build campaigns that connect across cultures
Presenters: Howard Lichtman, Partner and Co-founder, Ethinicity Matters & Rahul Sethi, Managing Director, Ethinicity Matters
Date: Tuesday, April 28, 2026
Time: 11:30 a.m. – 12:30 p.m. EDT
Howard Lichtman, Partner and Co-founder, Ethinicity Matters
Rahul Sethi, Managing Director, Ethinicity Matters
If you have any questions or have difficulty registering, please contact Capucine Printemps: 416-964-3805 ext. 1007