The past two years have been challenging for marketers. The pandemic, supply chain disruptions, a talent crunch, and nuanced cultural conversations.

All this made the job of allocating resources nearly impossible. Yet, the biggest challenge is still ahead.

Today’s economic uncertainty might be the highest hurdle to marketers in decades. That’s why we asked Canadian CMOs and CFOs about how they set budgets.

Results remain positive. Finance and marketing are still aligned on the big picture. Collaboration is high. But…

Join us for an insightful webinar to learn how to get your budgets approved this season.

Presenter: Mo Dezyanian, President, Empathy Inc.
Date: Tuesday, December 6, 2022
Time: 11:30 a.m. – 12:30 p.m. ET

For members only:

Video recording

If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007

Mo Dezyanian headshot Mo Dezyanian, President, Empathy Inc.

Mo Dezyanian is the president of Empathy Inc., a media agency working with brands that need to be culturally relevant. During his career, he’s helped various ad agencies establish profitable media and digital operations while building an impressive brand portfolio that includes Canadian Tire, Popeyes, Bosch, Mattel, Liberal Party of Canada and many more.

Mo is also currently inspiring the next generation of media planners and buyers as the lead developer for the CMA’s Chartered Marketer Media Elective and an instructor at the University of Toronto. He is frequently called upon as an expert for commentary on consumer trends by the Washington Post, the National, the Globe and Mail and many more.

Paul Nagpal headshot Paul Nagpal, COO, CFO Centre

As the COO of the CFO Centre in Canada, Paul Nagpal’s focus is on helping companies grow, manage cash flow, and increase profit. Since joining the CFO Centre eight years ago, he’s been able to provide part-time CFOs to hundreds of businesses and help the organization itself grow by over 25% per year.

Prior to the CFO Centre, Paul worked in management consulting for over 16 years at Deloitte, AT Kearney, and Strateva Partners. He’s been a strategic advisor to business owners of all sizes, with a focus on small and mid-sized organizations over the past decade. He has developed go-to-market, customer acquisition, and new market-entry strategies; he also helped companies with merger integration, restructuring, and turnarounds.

Paul has an MBA from the Rotman School of Management at the University of Toronto, and a degree in Mechanical Engineering from the University of Waterloo. He also sits on a number of non-profit boards and acts as an advisor/mentor to early-stage companies.

Luc Dumont headshot Luc Dumont, Vice President, Insights, Leger

Luc has more than 25 years of experience in quantitative and qualitative market research, notably in customer experience, usability, product development and innovation studies. Luc is a seasoned focus group moderator and, throughout his long career, has been called upon to conduct qualitative research in several countries.

His mission is to help Leger clients create and adapt experiential strategies to build customer loyalty and strengthen brand attachment.

Luc is also a media spokesperson at Leger for a multitude of topics, including customer journeys, new product research, market studies, brand image and positioning and qualitative research.