How Canadian Brand Marketers Faced the Challenges of 2024 and Prepared for 2025
The BrandSpark / ACA Canadian Advertisers & Marketers Survey, now in its seventh year, is where Canadian marketers reveal how they’re responding to the biggest challenges and trends.
Philip will share key findings including how marketers are leveraging diverse ad media, experimenting with A.I., pivoting with product innovation, and adopting brand trust as a core objective and metric. Finally, Philip and the ACA team will reflect on how these strategies may evolve with the challenges and opportunities of 2025
Presenter: Philip Scrutton, VP Insights, BrandSpark International
Date: Wednesday, April 2, 2025
Time: 11:30 a.m. – 12:30 p.m. ET
Philip Scrutton, VP Insights, BrandSpark International
Philip has 15 years’ experience leading research projects on behalf of some of Canada’s greatest brands. Key areas of expertise include brand trust, campaign impact, shopper decision making, and product & packaging innovation. This work is informed in part by syndicated studies that Philip oversees, including the BrandSpark Shopper Study, Ecommerce Shopper Study, and the ACA/BrandSpark Advertisers & Marketers Survey.
Philip also works closely with BrandSpark Marketing Services to ensure that the BrandSpark Most Trusted Awards and the Best New Product Awards are determined by reliable and credible consumer research.
If you have any questions or have difficulty registering, please contact Capucine Printemps: 416-991-2297