The production landscape has evolved significantly since the last WFA survey in 2021. The sector appears to be in a state of flux, with many brands navigating the pressure to produce and deliver the necessary volume of content, often within tighter budgets and at increased speed.
In this ACA x WFA session, Claire Randall, will unpack the key take-outs from the recent joint report, Global Content Production (2025 update), and share her perspectives on the basic principles that can help lay the foundation for greater success – regardless of the production operating model a brand adopts or how technology and innovation evolve.
Presenter: Claire Randall, Founder and CEO, Claire Randall Consulting
Date: Tuesday, June 10, 2025
Time: 9:00 a.m. – 10:00 a.m. ET
This webinar was not recorded
Claire Randall, Founder and CEO, Claire Randall Consulting
She started out as a TV Producer at Saatchi and Saatchi London before founding Claire Randall Consulting to manage all TV production for a global advertiser, across all categories, on an exclusive basis. 26 years later, CRC is a world-leading advertising production consultancy, with on-the-ground experts across Europe, North America, LATAM, Middle East, and Asia. They work with over 50 global advertisers, helping them manage their production investments across all media touchpoints, as well as advising on content strategy, production operating models, in-housing, and vendor ecosystems.
Hands-on from day one, she is passionate about creating personalized partnerships with clients, so her team of experts can offer strategic and impartial solutions built on integrity and collaboration.
CRC is a certified, Women-Owned Business, and she is proud to have built a majority female senior leadership team.