Programmatic media is riddled with waste and inefficiency — but it doesn’t have to be. In this session, we’ll explore how AI and automation are transforming media buying from a guessing game into a precision-driven, performance-first strategy.
Discover how advanced algorithms can help you avoid bidding on low-quality inventory (“lemons”) and instead prioritize high-performing, high-quality placements (“cherries”) that deliver real business outcomes. This webinar will offer practical use cases, actionable insights, and a playbook for leveraging AI to drive smarter media decisions and outpace the competition.
Presenter: Andrew Altersohn, Co-Founder and President, SWYM.ai
Date: Wednesday, June 25, 2025
Time: 11:30 a.m. – 12:30 p.m. ET
Andrew Altersohn, Co-Founder and President, SWYM.ai
Andrew Altersohn is the Co-founder and President of SWYM.ai, a leader in AI-driven media curation and decisioning. With 25+ years of experience across media, data, and adtech, he’s built and led high-performing teams that drive innovation and deliver real business impact. His leadership journey includes roles as CEO of AD/FIN, GM at Feedvisor, and President of Havas Digital, along with prior leadership positions at Publicis, Ogilvy, and Digitas. Andrew has partnered with Fortune 500 brands, agencies, and tech platforms across B2B and B2C sectors, delivering growth through data-driven marketing strategies in industries ranging from CPG and consumer electronics to financial services and healthcare. He holds a BS in Economics from the Wharton School and an MBA from the University of Michigan.