It’s safe to declare the first act of the sustainability movement in media and advertising is over. Most brands have acknowledged the need to decarbonize and announced new goals and commitments. What remains is the commitment to act in the face of uncertain times.

In this talk, brands and marketers will learn how they can measure, report, reduce and compensate for campaign-related carbon emissions and make great strides towards achieve net-zero goals for digital advertising by embracing green media.

Presenter: Brian O’Kelly, Founder & CEO, Scope3
Date: Tuesday, November 22, 2022
Time: 11:30 a.m. – 12:30 p.m. ET

For members only:

Presentation slides

Video recording

If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007

Brian O'Kelly headshot Brian O’Kelly, Founder & CEO, Scope3

A respected entrepreneur and executive with a track record of building companies that have defined and led multi-billion dollar categories, Brian was the co-founder and CEO of AppNexus through its $1.6B sale to AT&T in 2018. He co-founded Waybridge, a supply chain technology company, and served as CTO of Right Media through its successful acquisition by Yahoo.

Credited with the invention of programmatic advertising and the online ad exchange, Brian is deeply committed to technology-driven innovations that benefit society while improving the health of the planet.

Brian is an active board member of Tech:NYC. Brian has been named to Crain’s 40 Under 40, Adweek 50 and Silicon Alley 100 lists, holds multiple patents, and was recognized as an E&Y Entrepreneur of the Year in the New York region in 2012.

Brian was an early supporter of Girls Who Code and the Marshall Plan for Moms and is deeply committed to making the technology industry more inclusive.