BLENDING IN HAS NEVER BEEN MORE EXPENSIVE.
On November 19, 2026, join Canada’s top marketing leaders and two of the sharpest minds in Challenger brand thinking for an afternoon on the power of surprise, the economics of insurgent brands, and what it really takes to be remembered.
Adam Morgan, the OG of the challenger brand concept, is here from London, & hot off the Cannes Lions stage to deliver a masterclass in The Startling Power of Surprise. Expect sharp insight into the rewards of breaking from the crowd…and the very real perils of blending in.
Charlotte Apps of Bain & Company will share insights from The Insurgent Brand Advantage, drawing on a decade of Bain research into the upstarts rewriting the rules of growth. She’ll reveal what sets these brands apart, and the moves any brand can borrow.
The takeaway? Predictable is the fastest route to forgettable. More information coming soon…
And because this whole afternoon is about defying the odds, we’re wrapping up with an EXCLUSIVE advance screening of The Hunger Games: Sunrise on the Reaping, before it hits theatres on November 20th. May the odds be ever in your favour.
EVENT DETAILS
🗓️ Thursday, November 19, 2026
⏰ From 1:30 am to 5 pm – Movie to follow
📍 Scotiabank Theatre, 259 Richmond St W, Toronto
🎫 Registration is free for ACA members. Tickets are $150 for general admission.
Please note that seats are limited and available on a first-come, first-served basis.
EVENT AGENDA
More program details to come. Check back soon for the full agenda.
1:30pm – Arrival and Registration
2:00pm – Welcome Remark
2:05pm – Presentations of Adam Morgan and Charlotte Apps
4:30pm – BREAK
5:00pm – Exclusive advance screening of The Hunger Games: Sunrise on the Reaping
Thank you to our event sponsors: Cineplex, Snapchat, Stagwell and Ipsos
If you have any questions or would like to register, please contact Capucine Printemps