ACA Marketing Leaders Roundtable (in Montreal)

Featuring Yann Leroux, Managing Director, France, Integral Ad Science

This in-person, French language breakfast event has been tailored exclusively with Quebec marketers in mind. Together, we’ll be taking a close look at digital issues affecting the market. Yann Le Roux, Managing Director, France for Integral Ad Science, will present on the lessons learned in Europe that can be applied here at home, followed by a round-table for sharing and receiving solutions.

Join us for an event that will help you optimize your practice and media budgets.


Date: July 17, 2018
Time: 8:30 a.m. – 11:30 a.m.
Place: W Montréal, Studio 3 & 4: 901 Square Victoria, Montréal

NB: This event and all its content will take place in French.

This complimentary event is exclusive to ACA members.

Sorry, this event has reached capacity. Registration is closed.

Questions about registration? Please contact Davina Wong, Manager, Education & Events, 416-964-3805 ext. 1007.


8:30 a.m.

9:00 a.m.
ACA Welcome & Breakfast
MC : Patrick Hotte, VP, Quebec

9:05 a.m.
The European Perspective On Digital Media
Presenter: Yann Leroux, Country Manager, Integral Ad Science

Quality, fraud, measurement, ROI, transparency, trust, privacy – these are matters of digital media that affect marketers worldwide. In many cases, Europe is leading the charge in tackling them. What’s going on there that impacts our use of marketing technology and data? Are European advertisers facing the same challenges we are in Canada? How are agencies, publishers and tech providers adapting to some of the biggest changes to the market in the last decade?

Join ACA as we explore The European Perspective on Digital Media with Yann Le Roux. Yann has over 22 years of digital media experience in agency and technology roles both in France and globally. He founded Havas’ digital media division in France and Canada followed by taking a global role running Havas’ tech stack. He founded his own agency, Matiro and is currently France’s country manager of Integral Ad Science.

10:00 a.m.
Digital Round Table Discussion – for marketers only

Let’s dig deep and look in-depth at the issues for our industry, including Bot fraud, programmatic solutions and (lack of) transparency in digital media.

11:00 a.m.
Wrap up and Networking

Note: Agenda subject to change.


Patrick HottePatrick Hotte, VP, Montreal, ACA

Patrick is responsible for providing ACA’s Quebec members with first-class service, leveraging his proven ability of identifying business opportunities, developing strategies for clients and championing innovation.

In addition to providing member services, Hotte provides key input and expertise to ACA’s growing consulting services around agency search, remuneration and contracts.

Patrick has 20 years of integrated marketing experience nationally and has worked in both the Toronto and Montreal markets. A proven leader with rare national market experience, he has in-depth knowledge of the pressures for change and innovation facing marketers in both the English and French markets.

Most recently, he was Senior Vice President, Brand Strategies and Integration, for Havas Canada, where he provided senior leadership and management support to national brands such as Volkswagen Canada, Couche-Tard, Groupe Média TFO, Molson and Maple Leaf Foods. While at Havas, he oversaw the planning, organizing, staffing and management of all marketing, social and digital initiatives.

Patrick is fluent in both French and English.

Yann Leroux, Country Manager, Integral Ad Science

Yann Le Roux joined Integral Ad Science in early 2015 to launch the Paris office. With over 18 years in the global advertising technology market, Yann is charged with developing the business across France.

Prior to joining IAS, Yann co-founded Matiro, the very first ad trading desk in France, pioneering the RTB revolution. Matiro was acquired by Numberly/1000mercisGroup in 2013.

Before launching Matiro, Yann spent three years leading Havas Digital’s global ad technology strategy, as well as the Artemis Alliance, which runs Havas’ proprietary ad analytics platform. He also spent nine years running Havas Digital in France and 2 years managing Havas Digital Canada.


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