This webinar is designed to help Canada’s marketing & procurement leaders stay on top of issues in the ever-evolving media and marketing landscape. As we gear up for the 2024 marketing& procurement strategy planning season, we’ll explore crucial insights and issues you should consider for your plans.
Agenda:
Google/YouTube TrueView Issues: Best Practices and Protecting Your Investment. A recent Adalytics study revealed concerning statistics about TrueView in-stream ad spend that you need to know and understand how to combat.
Marketing Agency Commercial Agreements: Strategy Planning for 2024: Gain industry insights into key issues and understand the commercial impacts that should shape your plans.
Presenter:
– Patricia McGregor, Managing Director, Ebiquity Canada
– Ardit Bejko, Managing Director, Firm Decisions North America
– Travis Lusk, Head of Digital, Ebiquity North America
Date: Tuesday, December 5, 2023
Time: 11:30 a.m. – 12:30 p.m. ET
If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007
Patricia McGregor, Managing Director, Ebiquity Canada
Patricia has over 20 years of North American agency and client-side marketing experience, with extensive knowledge in client management, strategy, buying and operations within leading global agencies. She has a deep understanding of agency revenue growth models, RFP process, staff resourcing.
Ardit Bejko, Managing Director, Firm Decisions North America
Ardit Bejko is FirmDecisions’ Managing Director for North America, where he champions commercial transparency in the client-agency relationship. With 14 years of global agency and martech experience, he brings a holistic view of the forces shaping advertising ecosystems. Ardit is a hands-on partner to marketers, helping them to drive more efficient and effective working relationships with their agencies.
Travis Lusk, Head of Digital, Ebiquity North America
Travis is a Marketing tech geek and proven media professional with expertise in programmatic, CTV, podcasting, and broadcast advertising. He works with both upper-funnel brand building and lower-funnel customer acquisition for both online and offline businesses. He is also a certified Brand Safety Officer and credentialed on all the major trading platforms.