Join us on April 8 in downtown Toronto for a full-day gathering of leaders across marketing, media, agencies, and measurement.
The Association of Canadian Advertisers (ACA), Numeris, and NLogic are bringing together the experts shaping the future of media measurement and marketing effectiveness in Canada – This is where industry direction meets practical action.
From cross-media measurement and attention to commerce media, AI, audio, and CFO-level accountability, the focus is on what’s changing, what it means for your business, and how to respond. You’ll hear how collaboration across advertisers, media owners, platforms, and data partners is raising the bar and driving real change across the Canadian ecosystem.
Expect to connect with leaders and peers navigating the same challenges and leave with clearer priorities, sharper questions and practical insights to act on immediately.
EVENT DETAILS
🗓️ Wednesday, April 8th, 2026
⏰ From 8:30 am to 4 pm
📍 Vantage Venues, 150 King Street West, 16th Floor, Toronto
🎫 Registration is free for ACA members. Reach out to Capucine Printemps to register
EVENT AGENDA
8:30am – Registration and Morning Snacks
9:00am – Welcome
9:30am – The Future of Measurement in Canada: From Fragmentation to Alignment
10:15am – Your Ads are Viewable – But Are They Impactful? The Role of Attention in Driving Better Outcomes
BREAK
10:50am – Clarity Across Screens: How Digital & TV Leaders Are Forcing a new Measurement Era
11:35am – Canadian Consumers Have Changed — Has Your Media Plan?
LUNCH
1:00pm – Beyond the Buy Button: Measuring Commerce Media in a Full-Funnel World
1:40pm – Why Audio Deserves a Place Back in Your Marketing Mix
BREAK
2:40pm – AI & Synthetic Populations: Where Predictive Measurement Adds Value—and Where it Can’t Replace Reality
3:00pm – Behind the Budget: MMM, AI, and the Measurement Foundations the C-Suite can Actually Trust
3:40pm – Wrap Up
If you have any questions or would like to register, please contact Capucine Printemps