On June 28, 2023, the Code for the Responsible Advertising of Food and Beverage Products to Children will take effect, with national advertising regulatory body, Ad Standards, administering the Code.

All advertisers of food and beverage products should attend this webinar to learn about this new industry-developed voluntary Code and its accompanying Guide to ensure their advertising is in compliance.

This webinar will cover:
• how the Code was developed through unprecedented industry collaboration
• the nutrient content thresholds required to allow for advertising primarily directed to children
• the factors that will be used by Ad Standards to determine whether ads are, in fact, “primarily child directed,” using some practical examples

Presenters: Ron Lund, President & CEO, Association of Canadian Advertisers & Shelley Samel, Senior Legal Counsel, Ad Standards
Date: Tuesday, April 11, 2023
Time: 11:30 a.m. – 12:30 p.m. ET

Register Now

If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007

Ron Lund HeadshotRon Lund, President & CEO, Association of Canadian Advertisers

Ron Lund accepted the President and CEO position at the ACA following a rich marketing and advertising career that encompassed both client and agency perspectives.

In addition to various marketing positions at tier-one packaged goods companies, he honed his advertising skills at FCB and Grey Advertising. He later went on to assume the role of President at several Weston Foods companies.

A solid understanding of the industry, coupled with acumen in management, has enabled Ron to effectively build relations with industry and government bodies, bring the voice of marketers to government and execute initiatives that meet the needs of ACA’s Board of Directors and general membership.


Shelley Samel headshotShelley Samel, Senior Legal Counsel, Ad Standards

Shelley Samel joined Ad Standards in 2022 as Senior Legal Counsel. Shelley has been practising advertising and marketing law for over twenty years – she started her own boutique firm in 2014, prior to which she was a partner in the marketing and advertising law group of a Canadian-based international law firm. Shelley advised some of Canada’s largest and most respected companies and their agencies in all matters relating to advertising and marketing, promotions and data privacy. She is a recognized leader in the field, having received numerous prestigious awards for her expertise. Shelley received her law degree from Osgoode Hall Law School and was called to the bar in Ontario in 2000.