Is it time to bring more agency work in-house?

What are Canadian advertisers doing with in-house agencies? Some do their own search and social media, others have major initiatives that include data management platforms and then there are those focusing on a close full-service agency relationship.

Which direction are they moving in? Are they expanding in-house capabilities or selectively pushing tasks back to the agency? What about advertisers that are just starting to evaluate in-housing? What’s to be learned from the first movers? Is anybody saving money with this approach?

Join us for an informative morning where marketers will share their in-housing experiences and challenges on April 16 at the Artscape Sandbox in Toronto!

Agenda to feature:

  • Presentation of ACA in-house survey results
  • Keynote Presentation: Considerations for first steps of in-housing
  • Panel Discussion: The trend towards in-house agencies

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Date: April 16, 2019
Time: 8:30 a.m. – 11:30 a.m.
Place: Artscape Sandbox, 301 Adelaide St. West, Toronto, ON M5V 2E8

Complimentary to ACA members / $99 for Non-Members

Registrations are now closed

Questions about registration? Please contact Davina Wong, Manager, Education & Events, 416-964-3805 ext. 1007.


8:30 a.m.
Registration & Continental Breakfast

9:00 a.m.
ACA Welcome

9:10 a.m.
Presentation of ACA In-house survey results

9:30 a.m.
Keynote Presentation featuring Bayer Consumer Health + MightyHive

10:15 a.m.
Panel: The trend toward in-house agencies

11:00 a.m.
Wrap up and networking

Note: Agenda subject to change.


Lauren Felix
Lauren Felix, Media & Digital Strategy, Bayer Consumer Health

Lauren joined Bayer Consumer Health in May 2015. During her time at Bayer, leading Media & Digital Strategy for Consumer Health in Canada, Lauren has partnered closely with both the brand marketing teams, as well as internal and external executional partners, with the goal of elevating our media and digital performance to help us better connect with our consumers.

Lauren began her career as a web designer, but found her niche as a Planner working in Account and Strategy roles at Mindblossom (Isobar), HBK (Kenna) and Twist Image (Mirum), before moving client-side to GSK and then on to Bayer.

Outside of work, Lauren lives with her husband and two young children in Orangeville.


Tessa OhlendorfTessa Ohlendorf, Managing Director, Canada, MightyHive

Tessa Ohlendorf is the Managing Director of MightyHive in Canada. In this capacity, Tessa oversees all Canadian clients and manages the providing of services in the areas of search, social, programmatic, systems integration, enterprise data, and analytics management and consulting. Tessa and her team in Canada work closely with ad and martech partners to ensure client campaigns and operations are managed efficiently and expertly.

Working with the global MightyHive team, Tessa and her team continually evaluate the Canadian market needs and solutions alongside global market and technology advancements to empower Canadian marketers with solutions that harness value from the latest innovations. Tessa ensures that above all else, we are working to equip and empower marketers with control and knowledge surrounding their assets and digital campaigns.


Zhen Jiwa,Vice President of Digital Commerce, CIBC (Panelist)

Zhen and his team is responsible for the execution of digital campaigns to drive new customer acquisition across paid and own & operated channels for CIBC Canada, US and Simplii Financial. Prior to CIBC, Zhen was an Account Executive at Google, managing ~$100M of strategic marketing investments for Canada’s largest financial services and insurance organizations. He managed North American operations for TD Bank, CIBC, Sonnet, Canadian Tire and President’s Choice Financial.

Additionally, Zhen spent 5 years in management consulting at PwC developing digital and customer experience strategies for some of Canada’s largest brands including: Maple Leaf Sports & Entertainment, City of Vancouver, Canadian Tire, BC Lottery Corp, etc.


Maryann Rusnak - Senior Media Manager, ExpediaMaryann Rusnak, Senior Media Manager, Expedia (Panelist)
Maryann oversees all media strategy, test planning, measurement and most recently direct TV buying for Expedia Canada. For the last year Maryann has lead the development of Expedia Canada’s newly created in- house buying unit, forging important strategic vendor partnerships and laying the foundation for success.

Ron LundRon Lund, President & CEO, ACA

As President and CEO of the ACA, Ron Lund is responsible for the strategy and leadership that makes ACA an essential investment for client marketers.
Under Ron’s management, ACA has been at the forefront in addressing government and industry issues affecting marketers. Ron has also overseen the development of numerous best practice studies for Canadian marketers.

Prior to joining ACA, Ron was President at several Weston Foods companies and held various marketing position at tier-one packaged goods companies, as well as the agencies FCB and Grey Advertising.
Ron serves on the Boards of the World Federation of Advertisers and Advertising Standards Canada.


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