Join ACA and BrandSpark for the release of the 10th annual BrandSpark Most Trusted™ Awards program; celebrating the brands that Canadians trust the most and revealing key insights to help you grow trust in your brand.
The BrandSpark team will share insights mined from their Trust and Resilience database that can help you develop an effective trust strategy which considers your brand’s competitive context. Also, hear from brand leaders that prioritize trust in their messaging.
Date: Tuesday, November 15, 2022
Time: 09:00 a.m. – 10:30 a.m. ET
Place: Virtual (Zoom)
Cost: Free
Questions about registration? Please contact Davina Wong, Director, Membership, 416-964-3805 ext. 1007.
09:00 a.m.
ACA Welcome
09:00 – 09:30 a.m.
Presenting the 10th annual winners of BrandSpark’s nationally representative survey that recognizes the brands that are trusted the most by Canadians Presented by Phil Scrutton,VP of Insights at BrandSpark
09:30 – 10:00 a.m.
Using new brand data to uncover the drivers of brand trust and resilience
Presented by Scott Boyer, EVP & Partner at BrandSpark
10:00 – 10:30 a.m.
A panel discussion with brand leaders: How brands have successfully leveraged trust messaging to win over consumers
Moderated by Judy Davey, ACA and Robert Levy, BrandSpark
Agenda subject to change.
Scott Boyer
Executive Vice President and Partner at BrandSpark International a consulting & research firm established in 2001. Scott is a passionate insight professional with 25 years of studying the intersection of business strategy and brand positioning.
Phil Scrutton
VP Shopper Insights, Philip joined BrandSpark in 2009 where he directs research for BrandSpark Insights and Marketing Services. Philip uncovers insights to help brands grow and ensures the BrandSpark award programs are built-on credible research methodologies.
Marina Afroz – Brand Manager, Cloverleaf Seafood
Marina is a professional in the field of Marketing, with strong experience in Brand Management. She is passionate about working in the field of Marketing as it builds brands based on consumer insight driven demand and for companies to deliver it.
Melissa Clemance – Executive Director, RE/MAX, LLC
As Executive Director of Brand for RE/MAX Canada, Melissa is responsible for the brand strategy across the marketing and communications functions of the business. Prior to joining RE/MAX, Mel grew from intern to specialist at the T1 Agency overseeing PR, influencer and social strategy for consumer brands like Mattel, BMO and Dave & Buster’s.
Fernanda Inserra – Marketing Manager, Lagostina
Currently the Marketing Manager for Lagostina at Groupe SEB Canada, Fernanda Inserra is a high-performance marketing professional with over 20 years of experience and a successful record for devising and executing strategies that bring innovation to market. She has worked for iconic brands such as Philips and T-fal.
Pradeep Verma – Brand Marketing Lead, Kitchen Aid
Pradeep is a brand marketing professional with over 12+ years of experience, he currently leads Brand Marketing for KitchenAid Small Appliances in Canada. Pradeep has worked across consumer electronics, durables and automobile sectors, in these years he has gained significant insights about consumers and various product categories. He Has gathered expertise in conceptualizing, implementing, and overseeing innovative marketing strategies and launched 360 brand campaigns – to drive market impact and expansion for product launch as well as brand positioning efforts.
Judy Davey
Vice President, Media Policy and Marketing Capabilities
ACA
Robert Levy – Founder & President, BrandSpark International
Founder and President of market research firm at BrandSpark International, Robert is a consumer insights expert with over 20 years in the industry, who is passionate about helping brands to better understand their consumers. Robert leads consumer-voted credentials BrandSpark Most Trusted Awards, the Best New Product Awards, and +260,000-member community ShopperArmy.com.