How do the latest marketing trends affect production? What should you consider when engaging in 2020 creative asset planning? How can you work smarter and modernize your approach?

Back by popular demand, APR will answer these questions and more with insights gathered by their Subject Matter Experts who have worked with over 60 clients around the globe including CIBC, McDonald’s Canada, Molson Coors Canada, McCain Foods and Hershey Canada.

Presenters Fiona McBride and Christopher Grimston will illuminate the top trends affecting how brand content and experiences are created and produced.

Presenters: Fiona McBride, Executive Director of Client Services and Christopher Grimston, Brand Executive Producer, APR
Date: Tuesday, March 3, 2020
Time: 11:30 a.m. – 12:30 p.m. ET

For members only:

Presentation slides

Video recording

If you have any questions or have difficulty registering, please contact
Davina Wong: 416-964-3805 ext. 1007

Fiona McBride
Fiona McBride, Executive Director of Client Services, APR
Fiona has a strong footing in account management and agency leadership, having worked at Ogilvy, Cossette, MacLaren: LINTAS, and BBDO, as well as boutique NYC agency Amalgamated. She has extensive experience across many client categories including CPG, retail, fast casual and QSR restaurants, beauty, beverage, banking, confectionery and distilled spirits. She is especially proud of the business building creative work that she’s been involved with over the years.


Christopher Grimston
Christopher Grimston, Brand Executive Producer, APR
Christopher Grimston (CG) has over 25 years of broadcast and content production experience in a variety of international markets. He was a founding partner of The Hive Strategic Marketing working with clients like Molson, Miller Global, RBK, Live Nation and Rogers. CG is a co-founder of Alibi Entertainment, a Toronto based production company focused on non-scripted lifestyle and documentary content. In addition to his consultancy work for APR Canada he has also consulted for GMR Canada, Boom Marketing, Influence Marketing, 5Crowd and Next Level Thinking.