Blog

With marketers under pressure to contain costs and be more accountable for their spending, many are taking back more control of their commercial production business. That was the key message emerging from the ACA’s latest lunchtime webinar, presented by Fiona McBride and Susan Kurtz of Advertising Production Resources (APR), a global production consulting firm, headquartered […]

As the industry prepares to turn the page on another year marked by massive change, ACA is asking the experts to predict the trends they think will disrupt 2017. First in this series is Stephan Argent of Argedia Group, with his forecast for agency search management. Well here we are again, that time of year […]

MDC Partners Donald Lee is not new to the Procurement Game, but the 15-year veteran is relatively new to the agency side of the equation. Previously, he wrote about how procurement, the client and the agency can work better together. In this article, he looks at the art of negotiating without leverage. My daughter is a fearless negotiator, […]

MDC Partners’ Donald Lee is not new to the Procurement Game, but the 15-year veteran is relatively new to the agency side of the equation. With his first piece for ACA’s blog, Lee aims to start a conversation about how procurement, the client and agency can work better together. I do not believe marketing is […]

Working under a Chief Procurement Officer (CPO) who has spent the entirety of his career thinking outside the box while keeping progress at full throttle; I would argue that there’s no better motivation day-to-day, than feeding off a committed desire to change the game. The world of advertising has an undeniable draw that brings people […]

By Brett Colbert, Chief Procurement Officer, MDC Partners During my years as procurement professional, I have been asked the same question time and time again – how do you work so well with marketers? Sure, the relationship between procurement and marketing has gotten better over the years. But, let’s put our emotions on the table […]