Blog

Kim Last, Senior Editor at Fast Company interviews Julie Rice and Elizabeth Cutler, Co-Founders and Chief Creative Officers of SoulCycle during the 2016 SXSW Interactive Festival in Austin, Texas – Photo by Mindy Best/Getty Images I didn’t just go to South by Southwest to write blogs. I went to be inspired. See new things. Meet […]

There are a lot of benefits to having a trendy celebrity or trending piece of music in your ad – attracting new customers, improving brand recall and ultimately, driving more sales. Not to mention you get to brag to your friends later that you rubbed shoulders with an Oscar or Grammy winner. But not all […]

Lawyers Brenda Pritchard and Susan Vogt recently released the 5th edition of Advertising and Marketing Law in Canada. Published by LexisNexis Canada in association with ACA, it’s a comprehensive reference tool that will help advertisers and marketers better understand the breadth and complexities of Canadian regulatory law. This excerpt explores some issues that Canadian marketers […]

The digital age is being defined by an empowered consumer who demands offers that are tailored to them. CMOs are doing their best to respond but they face a stiff challenge to optimize all of the customer data at their disposal. Just how they are dealing with this “data explosion” is explored in a white […]

Earlier this summer, TubeMogul’s Managing Director, Canada, Grant Le Riche ran through the nuances of “cross-screen, explaining that with the application of programmatic principles to linear TV, “cross-screen” is increasingly interpreted as including digital and traditional media properties. Our understanding of “cross-screen advertising” has shifted to more accurately reflect this. The follow-up column below takes […]

With fragmentation impacting the world of ad production, many marketers are grappling with how to get the most out of their ad spend. Jillian Gibbs, CEO and founder of Advertising Production Resources (APR) hosted a webinar this week (available for download for ACA members only) to help marketers navigate this space. Here are the top […]