Category Brands


Disruption In Food Marketing: Here’s How Brands Should Respond

March 22nd, 2018 | ACA Team,

Baby boomer consumers may still have most of the food purchasing power in Canada, but millennials are changing the way we shop for food, cook and eat it. That was the overarching theme of an ACA webinar delivered by Jo-Ann McArthur, president and chief strategist of Nourish Food Marketing, earlier this month. “[Millennials] are behaving […]

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Surviving The Shift To Smart Everything

December 12th, 2017 | ACA Team,

How will brands talk to consumers in the future? It’s a question long asked by marketing and agency heads and few can ever be certain of the answer. But at a recent ACA webinar, Paul Neto, VP of Digital and Media at Kantar Millward Brown posited a theory: in the future, companies will talk to […]

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How To Build A High-Powered Insights Engine

October 20th, 2016 | Matthew Chung, Manager, Communications and Content

Operational skill once conferred competitive advantage; now it’s table stakes. The new source of advantage is customer centricity: deeply understanding your customers’ needs and fulfilling them better than anyone else. At ACA’s October 4 Executive Forum, Mario Simon, CEO of Kantar Vermeer, shared fresh research into customer centricity, revealing that today’s fast-growing brands turn troves […]

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How To Fast-Track Brand Growth By Leveraging Unique Brand Assets

August 22nd, 2016 | Matthew Chung, Manager, Communications and Content

State-of-the-art behavioural science proves that uncovering, evolving and maintaining distinctive brand assets are one of the very best ways to grow brands. Our brains are attracted to patterns, want to conserve energy, and are wired to hunt and gather. The new savannas are the shopping aisles, digital world, and e-commerce marketplaces. The winning brands are […]

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Q&A: Richard Musson On The Foundations For A Strong Brand

May 11th, 2016 | Matthew Chung, Manager, Communications and Content

ACA course instructor Richard Musson is an experienced marketer with a solid track record of building brands in developing markets while at Anheuser-Busch InBev. ACA spoke with Musson to better understand the factors marketers need to consider when building a brand. ACA: How would you define the term “brand leadership” today? Has it changed with […]

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SXSW Recap: SoulCycle Embodied My Festival Experience

March 22nd, 2016 | Mark Harrison, President & CEO, T1

Kim Last, Senior Editor at Fast Company interviews Julie Rice and Elizabeth Cutler, Co-Founders and Chief Creative Officers of SoulCycle during the 2016 SXSW Interactive Festival in Austin, Texas – Photo by Mindy Best/Getty Images I didn’t just go to South by Southwest to write blogs. I went to be inspired. See new things. Meet […]

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