Staff

With a distinguished 25+ year career in C-Suite roles at global blue-chip organizations, Hunt is set to lead ACA into a new era of strategic growth and innovation.

Hunt brings a wealth of experience and a unique perspective on Canadian marketing, honed through leadership roles across various industries including food, beverage, healthcare, technology, and eCommerce.

A two-time Marketer of the Year winner, Hunt has consistently demonstrated exceptional marketing acumen and business leadership. Her deep understanding of market dynamics and consumer behavior, combined with a strategic approach to brand positioning, has demonstrated her remarkable ability to drive marketing effectiveness, efficiency, and ROI.

Judy is responsible for leading government and industry media-related issues for the ACA, as well as contributing to ACA’s membership consulting services.

Prior to joining ACA, Judy worked for almost three years at ZenithOptimedia as EVP Activation, where she oversaw a team responsible for purchasing hundreds of millions of dollars of broadcast and digital media across a broad and diverse group of clients.

Judy was also VP Marketing Assets at Molson Coors Canada, with responsibilities for communications planning, managing an Internal Events and Promotions Division and Sports and Entertainment rights negotiations and activations. She also handled agency contract negotiation and management, licensing, merchandise, sampling, and oversaw their internal production and creative studio.

Judy is head of ACA’s Cross Media Measurement Committee and presently sits on the board of the Digital Advertising Alliance of Canada and on the Media Rating Council’s Executive Committee.

Connect with her on LinkedIn.

Patrick joined the ACA in 2017 after twenty years of integrated marketing experience in the agency world. A proven leader in building teams with an award-winning reputation, he has in-depth knowledge of the pressures facing marketers.

Patrick is a key figure in representing brand marketers within Quebec’s marketing industry and to government, advocating on behalf of their best interests on issues such as contract negotiations, privacy legislation, industry innovation and change.

With Patrick’s extensive experience in the agency world and a keen understanding of the opportunities and challenges facing brand marketers, he provides expertise and best practice knowledge to optimize agency relationships, negotiations, search and marketing organization changes.

Prior to ACA, Patrick worked at various agencies focusing on both national markets and regional markets across the country, rising up the ranks to Senior Vice President, Brand Strategies and Integration. He has provided senior leadership and management to support national brands in a wide variety of industries, including automotive, retail, CPG, food and beverages, alcohol, QSR, broadcast and tech. He oversaw the planning, organizing, staffing and management of all marketing, social and digital initiatives.

A proud bilingual Franco-Ontarian, Patrick lived and worked in both Montreal and Toronto for a little over a decade each and now calls Montreal his home again.

Connect with him on LinkedIn.

Capucine joined the ACA team as the Bilingual Membership Specialist, overseeing its member relations and renewals. She also assists in coordinating logistics for training and events.

Capucine graduated with a master’s degree in International Marketing and Business Development from the EM Normandie Business School, France.