We are pleased to share the 2026 Canadian Media Budgets Report, developed in partnership with Ebiquity and the World Federation of Advertisers (WFA). This report forms part of a global research programme involving 17 advertiser trade bodies worldwide and insights from 518 marketers.
The Canadian report provides highly local insights of marketers’ media investment priorities for 2026, enabling you to benchmark your plans against local and global trends as the industry navigates ongoing economic pressures and an AI-disrupted advertising landscape.