This piece, written by ID Comms, argues that a major wave of media agency reviews (“Mediapalooza”) is forming globally for 2026-2027, and that many Canadian advertisers haven’t run a competitive review since 2020, leaving them exposed to outdated pricing and governance. It recommends starting review prep early — about two months ahead — and offers a five-step checklist to get ready.
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Judy Davey
Vice President, Media Policy and Marketing Capabilities
(416) 964-2791 / 1-800-565-0109