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Patrick joined the ACA in 2017 after twenty years of integrated marketing experience in the agency world. A proven leader in building teams with an award-winning reputation, he has in-depth knowledge of the pressures facing marketers.

Patrick is a key figure in representing brand marketers within Quebec’s marketing industry and to government, advocating on behalf of their best interests on issues such as contract negotiations, privacy legislation, industry innovation and change.

With Patrick’s extensive experience in the agency world and a keen understanding of the opportunities and challenges facing brand marketers, he provides expertise and best practice knowledge to optimize agency relationships, negotiations, search and marketing organization changes.

Prior to ACA, Patrick worked at various agencies focusing on both national markets and regional markets across the country, rising up the ranks to Senior Vice President, Brand Strategies and Integration. He has provided senior leadership and management to support national brands in a wide variety of industries, including automotive, retail, CPG, food and beverages, alcohol, QSR, broadcast and tech. He oversaw the planning, organizing, staffing and management of all marketing, social and digital initiatives.

A proud bilingual Franco-Ontarian, Patrick lived and worked in both Montreal and Toronto for a little over a decade each and now calls Montreal his home again.

Connect with him on LinkedIn.