The Metaverse is happening now and it’s going to be all around us. The developing virtual mediums are showing us:
- More intimate ways for brands and businesses to connect with their audiences
- New strategies to create more emotional, more memorable, and differentiated experiences
- Authentic approaches for brands to capture more time and visibility in a consumer’s life
- New economic models through tokenization
- Creation of Digital assets, that can be shared, traded, and redeemed to drive new models of loyalty and advocacy
The challenge is, however, for brands and businesses to be deliberate about where they want to start, play, and what makes the most meaningful impact and difference to strategic goals, to the audiences they want to connect with, and who they want to be, even what they stand for.
Join MRM as we explore the opportunities to build relationships and experiences through immersion, engagement, entertainment, and utility in new and deeper ways.
Presenters: Diana Ceausu, Global CSO, MRM, Ronald Ng, Global CCO, MRM & Simon Gill, MRM
Date: Wednesday, November 9, 2022
Time: 11:30 a.m. – 12:30 p.m. ET
For members only:
If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007
Diana Ceausu, Global CSO, MRM
Diana is a transformative leader at the forefront of culture, technology, and innovation. She has a proven acumen for building effective strategies and powerful brand stories that win in culture, drive transformation at scale, reshape categories and fast track business growth.
Her experience and global perspective most recently translated into the award-winning transformation of the General Motors and Chevrolet brands. Diana’s iconic work has been consistently recognized for creativity, effectiveness and sustained success by the Effie Awards, Cannes Lions International Festival of Creativity, EuroBest, Clio Awards, The One Show, WARC, Fast Company, Best of CES & SuperBowl, and more.
Ronald Ng, Global CCO, MRM
Ronald joined MRM in January 2021, to lead the global creative charge and help businesses win by building meaningful relationships with people. A firm believer of creativity being a collaborative team sport, he partners with MRM’s leaders to connect the dots between technology, data, commerce, and strategy, supercharging it all with creative innovation.
Across creative leadership roles, Ronald has a unique record of consistently transforming offices and networks into world-class creative brands. As Chief Creative Officer (CCO) of BBDO/Proximity Malaysia and Singapore, both offices made it into the Global Won and WARC (previously Gunn) Reports’ World’s Top 15 agencies lists three times. Ronald also produced No. 1 ranked campaigns twice.
Simon Gill, MRM
Simon is a pioneering, award-winning creative leader, accomplished in experience, strategy, design, and digital transformation. He is recognized as a champion for the transformative power of digital and game-changing creative experiences. He has worked with a myriad of clients, across nearly every sector, applying creativity, data, and technology.
In 1995, Simon co-founded one of the UK’s first web agencies (SoftOptions) while completing his PhD in Multimedia at Brunel University. Before joining MRM in August 2021, he was a regular collaborator with Merkle (Dentsu CXM) to win large transformation projects and was also Executive Creative Director for Dentsu X UK, helping them transition their creative offering into Dentsu Creative.