In a fast-evolving marketing ecosystem, the relationship between brands and agencies has never been more vital—or more complex. Join Bruno Gralpois, Co-Founder of Agency Mania Solutions and globally recognized thought leader, for a powerful and eye-opening webinar designed to help marketing and procurement leaders not only navigate but also lead in today’s dynamic brand/agency environment.
Through compelling insights on the agency world, including industry trends like AI, new agency initiatives, and recent roster changes, Bruno will explore how top-performing organizations are reimagining their agency partnerships to deliver greater value, agility, and innovation.
Discover the latest industry shifts, learn practical strategies to overcome operational and relational challenges, and gain a clear roadmap to maximize performance and ROI from your agency ecosystem.
Whether you are reevaluating scopes of work, reshaping your agency roster, or figuring out how to make sense of this sea of change, this session will arm you with the knowledge and inspiration to drive meaningful progress, both within your organization and with your agency partners. Stay ahead—in a world of constant change, leadership starts with insight.
Presenter: Bruno Gralpois, Co-Founder, Agency Mania Solutions
Date: Tuesday, June 17, 2025
Time: 11:30 a.m. – 12:30 p.m. ET
Bruno Gralpois, Co-Founder, Agency Mania Solutions
Bruno Gralpois is a globally recognized thought leader in business partnerships, renowned for his pioneering work in establishing agency management as a critical discipline among the world’s largest advertisers and Fortune 500 companies. As the author of the industry-defining book Agency Mania and the co-founder of Agency Mania Solutions, a leading cloud-based software company, Bruno has dedicated his career to fostering successful client-agency relationships. His expertise, honed through leadership roles at Microsoft, Visa, and several pre-IPO software companies, has made him an authority on building and nurturing high-impact business partnerships. In addition to his corporate achievements, Bruno is a key faculty member at the Association of National Advertisers (ANA) School of Marketing, where he continues to shape the future of client-agency collaboration.