This webinar is a presentation of a consumer research piece (National, E&F) conducted Fall ’25 by Feldman Research Labs, and commissioned by CBS.
The study looks at how Canadians think about their finances, and the institutions that they deal with in this regard. In general terms, the study found that many of the predictable beliefs that Canadians hold often come with a surprisingly paradoxical belief system. The study concludes with a brief exploration of how these paradoxes are exploitable by FI’s in pursuit of growth.
Presenter: Gerry MacKrell, President of CBS
Date: Thursday, March 12, 2026
Time: 11:30 a.m. – 12:30 p.m. ET
Gerry MacKrell, President of CBS
Gerry MacKrell is the President of CBS, a joint venture between Rogers Communications and Corus Entertainment. Working with the majority of Canada’s major broadcasters, CBS holds a dominant market share position in terms of terrestrial radio as well as digital audio, through its AudioVelocity network.
If you have any questions or if you cannot access the registration form, please contact Capucine Printemps