Cheap page views are so 2022. Now it’s all about quality over quantity when it comes to measuring the success of content-marketing campaigns. An engaged customer is more valuable than any number of fly-bys. The challenge is that strong engagement is harder to achieve and equally difficult to maintain. There’s no one-size-fits-all approach. How do you produce content an audience will want to spend time with? What are the key metrics? Sean Stanleigh, Head of Globe Content Studio, the content-marketing division of The Globe and Mail, goes over what brands need to consider.
Presenter: Sean Stanleigh, Head of Globe Content Studio
Date: Thursday, November 30, 2023
Time: 11:30 a.m. – 12:30 p.m. ET
If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007
Sean Stanleigh, Head of Globe Content Studio
Sean Stanleigh is Head of Globe Content Studio, the content-marketing division of The Globe and Mail. His team blends audience data with journalistic intuition and experience to craft great storytelling on behalf of brands, positioning them as thought leaders with influential audiences across multiple platforms. Sean has held a number of senior editing roles at The Globe and the Toronto Star in disciplines that include international, national and local news, small business, and entertainment. He regularly appears at events as a host, speaker and moderator.