In a context where brands are seeking to maximize their marketing investments, sponsorship remains a unique strategic lever for building awareness, stimulating engagement, and generating tangible results.
This one-hour webinar will provide an overview of the most recent findings from Elevent’s national study on sponsorship, with exclusive data and insights to better understand:
- The role of sponsorship on opinion and familiarity with major brands
- Consumer perceptions and attitudes regarding corporate social responsibility (CSR)
- Opinions about sponsors and their activations
- Fan bases of major sports organizations and fan engagement levels
- Current major economic issues for Quebecers and Canadians
The objective is to contextualize these results to better understand how sponsorship concretely contributes to a brand’s value and its return on investment.
Presenter: Jay Hébert, Co-founder and President, Elevent & Dominique Delaroche, Director, Research, Elevent
Date: Wednesday, November 19, 2025
Time: 11:30 a.m. – 12:30 p.m. ET
Jay Hébert, Co-founder and President, Elevent
With over 20 years of experience in communications and marketing, Jay Hébert is a sponsorship expert who has collaborated with major brands and properties in Canada and abroad. After a career in agencies and as Director of Sponsorship at BMO Financial Group, he now leads Elevent—the only Canadian agency fully dedicated to sponsorship strategy, research, and evaluation. His work with more than 150 clients provides him with a unique perspective on industry trends and the future of sponsorship.
Dominique Delaroche, Director, Research, Elevent
Dominique joined Elevent’s research team in 2023. She brings nearly 30 years of experience in market research and opinion studies. Over the course of her career, she has held a variety of roles, progressing from survey call centres to data processing and analysis, and eventually to managing teams of analysts and project managers. She combines her extensive experience with strong client service skills to deliver hundreds of research projects for corporate, academic, and government clients, guiding them through every stage of their research initiatives. Dominique has been a certified Project Management Professional (PMP) since 2019 and a Certified Analytics and Insights Professional (CAIP)—formerly MRIA—since 2016.