As digital devices enable consumers to shop wherever and whenever they choose, the physical store shopping “trip” needs to be re-imagined. New research from Nielsen Canada will help marketers understand today’s online consumer, particularly what motivates and deters them from making an online purchase.
Join Andrea Beach, VP, Nielsen Media Canada, and Dale King, Director Client Service, as they reveal insights from Nielsen’s Canadian Digital Measurement Whitepaper. In addition to the look at Connected Commerce, they’ll provide Canadian digital benchmarks in areas such as on-target rate, reach and brand lift.
Presenters: Andrea Beach, VP, Media Canada, and Dale King, Director Client Service, Nielsen Media Canada
Presentation Slides (Members only)
Please note that the first few minutes of the presentation were not recorded. We apologize for the inconvenience. The recording begins at slide 4.