Following on from 2016’s ANA media transparency report, most advertisers focus on achieving financial transparency with their media agency. Financial Progression’s experience from conducting contract compliance audits in 37 markets shows that advertisers are more likely to be overcharged by their creative agency. Yet, as the absolute spend on creative and production is much lower than media, very few advertisers conduct financial / contract compliance audits of their creative agencies. Most agencies therefore don’t get caught out.
Ideal for both brand and marketing procurement managers, this session will cover:
1. How to identify if you are a prime target for being overcharged
2. The most common techniques for overcharging a client without them realizing
3. Practical steps you can take today to protect your creative / production budget
Presenter: Adrian Jenkins, Founder & Director, Financial Progression
Date: Wednesday, October 19, 2022
Time: 11:30 a.m. – 12:30 p.m. ET
For members only:
If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007
Adrian Jenkins, Founder & Director, Financial Progression
Adrian is the founder and Director of Financial Progression, the first marketing contract compliance specialist to be regulated by a professional accountancy body (the ICAEW). Since 2009, Adrian and his team have conducted audits in 37 countries for household name brands and, in 2021, for HM Government, in what was the largest ever contract compliance audit of a UK media agency for a 12-month period. Afflicted by an attention to detail, large advertisers regularly seek Adrian’s perspective on their media and creative agencies’ financial practices and contracts.