There are few initiatives that an advertiser can undertake that involve as many stakeholder groups as sponsorship does/should. The necessity for that level of involvement brings complexity. In some organizations, the complexity itself can erode support for this highly effective form of marketing pressure.
Sponsorship provides the opportunity to address multiple levels of the sales and marketing funnel, it provides the opportunity to demonstrate brand values and it delivers an opportunity for employee engagement.
In this webinar, Ian Malcolm, President and CEO at Lumency will share best practices for how to build and maintain organizational alignment, key in delivering strong sponsorship programs that deliver measurable business and brand outcomes.
This will include:
- Building consensus
- Developing a funding formula
- Creating shared ownership
- Designing and executing omnichannel activation plans
- Maintaining stakeholder engagement
Presenter: Ian Malcolm, President and CEO at Lumency
Date: Wednesday, November 8, 2023
Time: 11:30 a.m. – 12:30 p.m. ET
If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007
Ian Malcolm, President and CEO at Lumency
Ian has more than 30 years of experience in brand marketing, with special focus in sponsorship marketing.
He has been a contributing writer and has provided commentary for Strategy Magazine and Marketing Magazine and has been called upon by other media for comment on issues around sponsorship and experiential marketing including the Globe and Mail, the Toronto Star, the National Post, Canadian Business and the CBC.
Ian is a past speaker at the Canadian Sponsorship Forum (SponsorshipX), presenter at the IEG Sponsorship Conference, keynote at the Irish Sponsorship Summit, a five-time Sponsorship Marketing Council of Canada (SMCC) Sponsorship Marketing Awards judge, a Globe & Mail 5-to-Watch judge, a frequent presenter for the World Federation of Advertisers and instructor in the SMCC’s Fundamentals of Sponsorship professional development program.
Ian is the recipient of the Canada’s Sports Business Awards 2021 Alumni Achievement Award.
Ian lives in Toronto.