Join us for an in-depth exploration of the financial landscape post-pandemic, as we unravel the findings of Corus’ 2023 Financial Study.
Canadians have emerged from a once in a generation pandemic to find themselves in an inflationary environment with interest rates reaching higher than they have in a decade. To assess the current perspective of Canadians with regards to their personal finances and their perceptions of the economy, Corus’ 2023 Financial Study tracks data from 2019 & 2021 and assesses where we are today while identifying how and if it is materially different from where we have been. With a goal to identify acquisition opportunities, the study also looks at product adoption patterns as well as perceptions of Canadian banks and whether we feel that our money is safe with them.
Presenter: Shauna Houlton, Director, Consumer Insights at Corus Entertainment
Date: Tuesday, January 30, 2024
Time: 11:30 a.m. – 12:30 p.m. ET
If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007
Shauna Houlton, Director, Consumer Insights at Corus Entertainment
Shauna has spent the past 20 years turning insights into targeted strategies to address business challenges across a variety of sectors including; not-for-profit, public, media & technology, consumer packaged goods, and financial services. As Consumer Insights Director, Shauna spends her day immersed in better understanding consumer purchase patterns, the impact of context on advertising and how Marketers can best leverage media to drive their business.