Some traits and values are uniquely generational. That’s one of the key findings from Nielsen’s analysis of Global and Canadian research reports comparing Millenials to Boomers.
Millennials are described as the We, More and Now generation. If that sounds a little like how Boomers were described 30 years ago – it is true that they are very like their parents, but their actions are amplified by their ability to be so connected. What is undeniable is Millennials significant influence over the media viewing, retail, dining and even housing landscape around the globe.
Join Dale King and Aileen Grant from Nielsen and learn how to leverage Nielsen’s insights into both generations.
Presenters: Dale King, Director, Client Services, Nielsen and Aileen Grant, Director Sales & Service, Nielsen IMS
Presentation Slides (Members only)