Advertisers and their agencies are at the start of a journey when it comes to understanding the potential of Generative AI. This webinar will set out advertiser best practices in this area, addressing minimising legal and commercial risks, ensuring transparent agency operating practices and recommended contract terms.
This webinar presented by Robert Wegenek will help attendees to develop their company’s thinking and policies in this new and exciting area, while advancing their own personal knowledge.
Presenter: Robert Wegenek, Principal, The Quarterback
Date: Wednesday, September 25, 2024
Time: 11:30 a.m. – 12:30 p.m. ET
If you have any questions or have difficulty registering, please contact Capucine Printemps: 416-991-2297
Robert Wegenek, Principal, The Quarterback
Robert Wegenek is one of the world’s leading lawyers in the area of marketing services. He spent over 20 years agency-side, advising WPP, Publicis, Omnicom and IPG. Today, he advises global advertisers on contract negotiations and disputes with creative and media agencies and in tackling agencies’ non-transparent practices.Earlier this year, Robert advised ISBA in drafting their recommended contract terms for advertisers appointing agencies who wish to use Generative AI Platforms. He also drafted ISBA’s recommended Media Services Framework and is currently advising the WFA on best practices for advertisers in appointing media agencies on an international / global basis.