2024 marks the 18th edition of the Canadian Sponsorship Landscape Study.
In this session, Dr. Norm O’Reilly will present the comprehensive results of the 18th annual Canadian Sponsorship Landscape Study.
This research evaluates the current trends, challenges, and growth areas within the sponsorship sector, offering valuable insights into the decision-making processes of brands, properties, and agencies across Canada.
Attendees will gain a deeper understanding of how these factors influence the evolving landscape of sponsorship and the strategic opportunities that lie ahead.
You’ll have the opportunity to ask Dr. Norm O’Reilly your questions during the Q&A.
Presenter: Norm O’Reilly, Partner, The T1 Agency & Dean College of Business, University of New England
Date: Tuesday, November 19th, 2024
Time: 11:30 a.m. – 12:30 p.m. ET
If you have any questions or have difficulty registering, please contact Capucine Printemps: 416-991-2297
Norm O’Reilly, Partner, The T1 Agency & Dean College of Business, University of New England
Dr. Norm O’Reilly has been a partner with the T1 Agency for more than 15 years. Over that time, he has worked on more than 250 client projects, ranging from Fortune 100 companies to small amateur sport properties and causes. He has generated insights as lead author of research studies, blog posts, and white papers, and has participated on the organization’s leadership team. He speaks often, including keynotes to industry.
Dr. O’Reilly is also a sought after academic and is recognized as one of the leading scholars in the business of sports. He is currently Dean of the College of Business at the University of New England. He has authored or co-authored 20 books, 14 case studies in the Harvard/Stanford series, and more than 170 peer-reviewed journal articles.