Since the inaugural Canadian Sponsorship Landscape Study (CSLS) in 2006, investment in sponsorship has continued to grow, reaching nearly $2 billion in 2016. During this webinar, study authors Norm O’Reilly and Elisa Beselt will go in-depth and present the results from the recently completed 11th annual version of the CSLS. The CSLS is a bilingual, nationwide, quantitative and qualitative analysis of sponsors, properties and agencies in Canada.
Presenters: Elisa Beselt, Consultant, T1 and Norm O’Reilly, Fox Professor of Business, Ohio University & Partner Consultant, T1