Get prepared for disruptive innovation in TV and digital advertising.
The Screen Matchmakers have arrived with new tools and tech that bring TV and digital media closer together in complementary ways, enhancing advertising budgets and delivering better ROI for brands.
At this ACA Executive Forum, T.S. Kelly, SVP, Research at Alphonso Inc., will introduce attendees to groundbreaking advancements from Alphonso.TV that combine smart TV data with mobile listening technology to provide advertisers with deep, real-time data for their TV buys, and the ability to retarget viewers online.
Plus, when the context of an ad matches the emotional tone of the content, effectiveness soars. Hotspex CEO Shane Skillen will explain how Hotspex integrated its emotional and behavioural science approach with Google’s Deep Learning Knowledge Graph to target advertising based on context and serve people the right digital ads at the right time. Now working with N-Logic, Hotspex is able to deliver the same cognitive media targeting capabilities for television.
What does this digital innovation mean for the growing demand for consistent metrics and ad standardization? In the last year, the Media Ratings Council (MRC) emerged as the voice on ad standards. MRC CEO George Ivie will explain how the industry can pursue the seemingly contradictory objectives of innovation and standardization.
Date: June 15, 2018
Time: 8:30 a.m. – 11:00 a.m.
Place: Corus Quay, 25 Dockside Drive, Toronto
Complimentary to ACA members / $99 for Non-Members
Register Now (Members)
Register Now (Non-Members)
Questions about registration? Please contact Davina Wong, Manager, Education & Events, 416-964-3805 ext. 1007.
Registration / Breakfast / Networking
Presentations and Q & A
More detail to come. Agenda subject to change.
TS Kelly, SVP, Research, Alphonso Inc
Bio to come.
Shane Skillen, CEO, Hotspex
As founder and CEO of Hotspex, Shane has surrounded himself with talented marketing and behavioural scientists to build innovative award-winning methodologies, while working with 15 of the top 20 global advertisers in over 30 countries.
In recent years, Shane and his team have launched cutting edge implicit measurement tools, while also blending behavioural science with Google’s machine learning to create a contextual media targeting tool that helps ads work harder. As such, Hotspex has been voted among the top most innovative global insights consultancies for 4 years in a row.
George Ivie, Executive Director & CEO, Media Rating Council
The MRC secures audience measurement ensuring that it is valid, reliable, and effective for the media industry. The MRC writes the standards and accredits 3rd party audits across TV and Radio Broadcasting, Cable, Print and Internet.
Ivie was appointed Executive Director and CEO of MRC in January 2000. His background includes over 30 years of experience in auditing, evaluating and consulting for Media Research businesses, with a specialty in information technology. Prior to his appointment to Executive Director, George was Ernst & Young’s lead representative and advisor to the MRC.