{"id":56,"date":"2017-10-09T10:10:23","date_gmt":"2017-10-09T14:10:23","guid":{"rendered":"https:\/\/acaweb.ca\/staging\/fr\/?page_id=56"},"modified":"2017-10-09T10:10:23","modified_gmt":"2017-10-09T14:10:23","slug":"laca-et-lactra-se-joignent-a-la-poursuite-contestant-la-decision-du-crtc-sur-le-super-bowl","status":"publish","type":"page","link":"https:\/\/acaweb.ca\/staging\/fr\/a-propos-de-nous\/ressources-pour-les-medias\/laca-et-lactra-se-joignent-a-la-poursuite-contestant-la-decision-du-crtc-sur-le-super-bowl\/","title":{"rendered":"L\u2019ACA et l\u2019ACTRA se joignent \u00e0 la poursuite contestant la d\u00e9cision du CRTC sur le Super Bowl"},"content":{"rendered":"<div class=\"content\">\n<ul>\n<li>Les deux organisations obtiennent le droit d\u2019intervenir dans la cause Bell M\u00e9dia\/NFL<\/li>\n<li>La cour d\u2019appel f\u00e9d\u00e9rale entendra leurs arguments contre l\u2019interdiction de la substitution simultan\u00e9e des annonces d\u00e9cr\u00e9t\u00e9e par le CRTC<\/li>\n<\/ul>\n<p><strong>Toronto, 1er mai 2017:<\/strong> Apr\u00e8s \u00eatre intervenues devant le CRTC pour s\u2019opposer \u00e0 sa d\u00e9cision d\u2019interdire la substitution simultan\u00e9e des annonces pendant la diffusion dans les r\u00e9seaux anglophones du Super Bowl, l\u2019Association canadienne des annonceurs (ACA) et <a href=\"https:\/\/www.actra.ca\/\" target=\"_blank\" rel=\"noopener\">l\u2019Alliance of Canadian Television and Radio Artists<\/a> (ACTRA) viennent d\u2019obtenir le statut d\u2019intervenants dans la poursuite opposant Bell M\u00e9dia et la NFL au solliciteur g\u00e9n\u00e9ral du Canada.<\/p>\n<p>La cause porte sur la d\u00e9cision du CRTC d\u2019interdire, \u00e0 compter du 5 f\u00e9vrier 2017, la substitution des annonces am\u00e9ricaines par des annonces produites au Canada durant la diffusion du Super Bowl en anglais au pays.<\/p>\n<p>\u00ab Cette d\u00e9cision prive les annonceurs d\u2019une occasion essentielle de s\u2019adresser aux consom-mateurs canadiens \u00bb, d\u00e9clare Ron Lund, pr\u00e9sident et chef de la direction de l\u2019ACA. \u00ab Pire, elle remet en question une politique \u00e9tablie depuis longtemps qui profite \u00e0 l\u2019ensemble de notre syst\u00e8me de radiodiffusion. \u00bb<\/p>\n<p>Cette d\u00e9cision r\u00e9duira les possibilit\u00e9s d\u2019engage-ments pour les artistes canadiens. L\u2019\u00e9limination de la politique assurant que les budgets publicitaires canadiens soient d\u00e9pens\u00e9s au Canada entra\u00eenera aussi une baisse des revenus \u00e0 r\u00e9investir dans la production de contenus canadiens et restreindra le march\u00e9 des annonces publicitaires mettant en vedette des artistes canadiens.<\/p>\n<p>\u00ab La d\u00e9cision du CRTC s\u2019attaque aux fondements m\u00eames du secteur canadien de la production cin\u00e9matographique et t\u00e9l\u00e9visuelle \u00bb, s\u2019exclame Stephen Waddel, directeur g\u00e9n\u00e9ral national de l\u2019ACTRA. \u00ab Nous nous engageons dans cette lutte pour nous assurer que la voix des cr\u00e9ateurs sera entendue. \u00bb<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Les deux organisations obtiennent le droit d\u2019intervenir dans la cause Bell M\u00e9dia\/NFL La cour d\u2019appel f\u00e9d\u00e9rale entendra leurs arguments contre l\u2019interdiction de la substitution simultan\u00e9e des annonces d\u00e9cr\u00e9t\u00e9e par le CRTC Toronto, 1er mai 2017: Apr\u00e8s \u00eatre intervenues devant le CRTC pour s\u2019opposer \u00e0 sa d\u00e9cision d\u2019interdire la substitution simultan\u00e9e des annonces pendant la diffusion [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":52,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.1 - 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