{"id":3645,"date":"2019-02-21T14:51:31","date_gmt":"2019-02-21T19:51:31","guid":{"rendered":"https:\/\/acaweb.ca\/staging\/fr\/?page_id=3645"},"modified":"2019-09-09T13:58:53","modified_gmt":"2019-09-09T17:58:53","slug":"laca-lance-son-nouveau-guide-des-tableaux-de-bord","status":"publish","type":"page","link":"https:\/\/acaweb.ca\/staging\/fr\/a-propos-de-nous\/ressources-pour-les-medias\/laca-lance-son-nouveau-guide-des-tableaux-de-bord\/","title":{"rendered":"L&rsquo;ACA lance son nouveau guide des tableaux de bord"},"content":{"rendered":"<h2>\n<ul>\n<li>Un nouveau livre blanc \u00e0 destination des membres de l&rsquo;ACA<\/li>\n<\/ul>\n<\/h2>\n<p><strong>Toronto, 20 f\u00e9vrier 2019:<\/strong> \u2013 L\u2019Association canadienne des annonceurs (ACA) vient de publier \u00e0 l\u2019intention de ses membres sa plus r\u00e9cente publication \u00ab Tableaux de bord : Guide de l\u2019annonceur \u00bb. <\/p>\n<p>R\u00e9dig\u00e9 en partenariat avec Nick Drew de Fuse Insights et avec la contribution d\u2019experts d\u2019Omnicom Media Group, le document offre aux membres de l\u2019ACA un aper\u00e7u g\u00e9n\u00e9ral de la cr\u00e9ation de tableaux de bord marketing. \u00ab Nous sommes submerg\u00e9s de donn\u00e9es. Celles-ci sont faciles \u00e0 recueillir, \u00e0 partager\u2026 et \u00e0 interpr\u00e9ter de fa\u00e7on erron\u00e9e \u00bb, d\u00e9clare Chris William, vice-pr\u00e9sident, marketing num\u00e9rique de l\u2019ACA. \u00ab L\u2019industrie doit d\u00e9velopper une philosophie \u00e9quilibrant les r\u00e9sultats \u00e0 court et \u00e0 long terme afin de bien baliser les efforts et des d\u00e9penses en marketing. Il existe plus de choix m\u00e9dia que jamais et s\u2019ils peuvent g\u00e9n\u00e9rer des montagnes de donn\u00e9es, toutes ne m\u00e9ritent pas que l\u2019on s\u2019y attarde. Notre guide aidera l\u2019annonceur \u00e0 d\u00e9partager l\u2019essentiel du superflu. \u00bb<\/p>\n<p>Le livre blanc comprend une s\u00e9rie d\u2019exemples d&rsquo;annonceurs hypoth\u00e9tiques et montre comment un tableau de bord bien con\u00e7u permettra de visualiser leurs donn\u00e9es essentielles. En plus de pr\u00e9senter les fa\u00e7ons d\u2019\u00e9valuer les sources de donn\u00e9es, le document comporte aussi un chapitre sur le r\u00f4le que joue le Media Rating Council pour assurer la qualit\u00e9 des donn\u00e9es. Il pr\u00e9sente aussi des suggestions sur l\u2019utilisation des tableaux de bord pour mettre au jour la pens\u00e9e des agences en situation d\u2019offre de service.<\/p>\n<p>Pour plus d\u2019information sur \u00ab Tableaux de bord : Guide de l\u2019annonceur \u00bb, veuillez communiquer avec Patrick Hotte, notre vice-pr\u00e9sident, Qu\u00e9bec \u00e0 <a href=\"mailto:photte@acaweb.ca\">photte@acaweb.ca<\/a> \/ 416-964-3805 poste 1002.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un nouveau livre blanc \u00e0 destination des membres de l&rsquo;ACA Toronto, 20 f\u00e9vrier 2019: \u2013 L\u2019Association canadienne des annonceurs (ACA) vient de publier \u00e0 l\u2019intention de ses membres sa plus r\u00e9cente publication \u00ab Tableaux de bord : Guide de l\u2019annonceur \u00bb. R\u00e9dig\u00e9 en partenariat avec Nick Drew de Fuse Insights et avec la contribution d\u2019experts [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":52,"menu_order":84,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Association canadienne des annonceurs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:site_name\" content=\"Association canadienne des annonceurs\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/acaweb.ca\/staging\/fr\/#website\",\"url\":\"https:\/\/acaweb.ca\/staging\/fr\/\",\"name\":\"Association canadienne des annonceurs\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/acaweb.ca\/staging\/fr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-CA\"},{\"@type\":\"CollectionPage\",\"@id\":\"#webpage\",\"url\":\"\",\"name\":\"\",\"isPartOf\":{\"@id\":\"https:\/\/acaweb.ca\/staging\/fr\/#website\"},\"breadcrumb\":{\"@id\":\"#breadcrumb\"},\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/acaweb.ca\/staging\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\"}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Association canadienne des annonceurs","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"fr_CA","og_type":"article","og_site_name":"Association canadienne des annonceurs","twitter_card":"summary","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/acaweb.ca\/staging\/fr\/#website","url":"https:\/\/acaweb.ca\/staging\/fr\/","name":"Association canadienne des annonceurs","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/acaweb.ca\/staging\/fr\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-CA"},{"@type":"CollectionPage","@id":"#webpage","url":"","name":"","isPartOf":{"@id":"https:\/\/acaweb.ca\/staging\/fr\/#website"},"breadcrumb":{"@id":"#breadcrumb"},"inLanguage":"fr-CA","potentialAction":[{"@type":"ReadAction","target":[""]}]},{"@type":"BreadcrumbList","@id":"#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/acaweb.ca\/staging\/fr\/"},{"@type":"ListItem","position":2,"name":""}]}]}},"_links":{"self":[{"href":"https:\/\/acaweb.ca\/staging\/fr\/wp-json\/wp\/v2\/pages\/3645"}],"collection":[{"href":"https:\/\/acaweb.ca\/staging\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/acaweb.ca\/staging\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/acaweb.ca\/staging\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/acaweb.ca\/staging\/fr\/wp-json\/wp\/v2\/comments?post=3645"}],"version-history":[{"count":7,"href":"https:\/\/acaweb.ca\/staging\/fr\/wp-json\/wp\/v2\/pages\/3645\/revisions"}],"predecessor-version":[{"id":3921,"href":"https:\/\/acaweb.ca\/staging\/fr\/wp-json\/wp\/v2\/pages\/3645\/revisions\/3921"}],"up":[{"embeddable":true,"href":"https:\/\/acaweb.ca\/staging\/fr\/wp-json\/wp\/v2\/pages\/52"}],"wp:attachment":[{"href":"https:\/\/acaweb.ca\/staging\/fr\/wp-json\/wp\/v2\/media?parent=3645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}