{"id":3070,"date":"2018-01-15T16:24:22","date_gmt":"2018-01-15T21:24:22","guid":{"rendered":"https:\/\/acaweb.ca\/staging\/fr\/?page_id=3070"},"modified":"2019-09-09T14:10:18","modified_gmt":"2019-09-09T18:10:18","slug":"laca-renforce-services-aux-membres","status":"publish","type":"page","link":"https:\/\/acaweb.ca\/staging\/fr\/a-propos-de-nous\/ressources-pour-les-medias\/laca-renforce-services-aux-membres\/","title":{"rendered":"L\u2019ACA renforce ses services aux membres"},"content":{"rendered":"<h2>\n<ul>\n<li>Deux recrues d\u2019exp\u00e9rience viennent enrichir les services de consultation de l\u2019ACA<\/li>\n<li>Patrick Hotte devient notre nouveau Vice-Pr\u00e9sident, Qu\u00e9bec, et Christine Wilby, Directrice, Services aux membres et D\u00e9veloppement des affaires<\/li>\n<\/ul>\n<\/h2>\n<p><strong>Toronto, 15 janvier 2018 :<\/strong> L\u2019ACA accueille deux recrues d\u2019exp\u00e9rience pour mieux r\u00e9pondre aux demandes pressantes des annonceurs, qui r\u00e9clament plus de transparence, d\u2019imputabilit\u00e9 et de soutien dans l\u2019\u00e9laboration de solutions pour l\u2019industrie.<\/p>\n<p>Patrick Hotte, notre nouveau vice-pr\u00e9sident, Qu\u00e9bec et Christine Wilby, notre nouvelle directrice, D\u00e9veloppement des affaires, renforceront les services aux membres de l\u2019ACA et aideront \u00e0 la r\u00e9alisation de ses initiatives. <\/p>\n<p>Patrick Hotte \u00e9tait vice-pr\u00e9sident principal, Strat\u00e9gies et int\u00e9gration de marques, chez Havas Canada. Dans sa carri\u00e8re, il a apport\u00e9 un leadership exp\u00e9riment\u00e9 sur des marques nationales comme Volkswagen, Maple-Leaf Foods, Couche-Tard\/Circle K, Molson, Coca-Cola, Nike, McDonald\u2019s et bien d\u2019autres. Il mettra \u00e0 profit ses racines dans les milieux publicitaires de Montr\u00e9al et de Toronto pour s\u2019assurer que les pr\u00e9occupations des membres de l\u2019ACA au Qu\u00e9bec soient non seulement entendues et comprises, mais qu\u2019on y donne suite.<\/p>\n<p>\u00ab Apr\u00e8s le d\u00e9c\u00e8s subit de Paul H\u00e9tu, nous voulions nous assurer que notre vice-pr\u00e9sident, Qu\u00e9bec, pourrait offrir le service de premier ordre que nos membres attendent \u00bb, explique Ron Lund, pr\u00e9sident et chef de la direction de l\u2019ACA. \u00ab Patrick poss\u00e8de la connaissance approfondie de l\u2019industrie au Qu\u00e9bec essentielle au succ\u00e8s de nos initiatives dans ce march\u00e9. \u00bb <\/p>\n<p>En plus d\u2019offrir des services aux membres, celui-ci deviendra un rouage essentiel des services de consultation de l\u2019ACA en mati\u00e8re de recherche d\u2019agence, de r\u00e9mun\u00e9ration et de contrats. <\/p>\n<p>Quant \u00e0 elle, Christine Wilby occupera une nouvelle fonction \u00e0 l\u2019ACA. Elle aura pour t\u00e2che d\u2019accro\u00eetre les adh\u00e9sions \u00e0 l\u2019ACA afin d\u2019offrir aux clients-annonceurs une plateforme \u00e9largie pour se faire entendre. Elle collaborera aussi avec les autres membres de l\u2019\u00e9quipe pour s\u2019assurer que les outils \u00e0 valeur ajout\u00e9e offerts par l\u2019ACA soient bien accueillis dans l\u2019industrie.<\/p>\n<p>Christine arrive avec 20 ans d\u2019exp\u00e9rience en recherche aupr\u00e8s des consommateurs, en agence et du c\u00f4t\u00e9 client. Jusqu\u2019\u00e0 tr\u00e8s r\u00e9cemment, elle \u00e9tait sp\u00e9cialiste s\u00e9nior en marketing \u00e0 la Banque Scotia, o\u00f9 elle combinait une approche strat\u00e9gie rigoureuse et des narrations \u00e9motionnelles pour cr\u00e9er de solides programmes de branding. <\/p>\n<p>\u00ab Tous deux endossent la mission de l\u2019ACA de promouvoir la transparence et l\u2019imputabilit\u00e9 dans tous les m\u00e9dias \u00bb, souligne M. Lund. \u00ab Leur pens\u00e9e strat\u00e9gie et leur capacit\u00e9 \u00e0 trouver des solutions cr\u00e9atives profiteront \u00e0 tous nos membres. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Deux recrues d\u2019exp\u00e9rience viennent enrichir les services de consultation de l\u2019ACA Patrick Hotte devient notre nouveau Vice-Pr\u00e9sident, Qu\u00e9bec, et Christine Wilby, Directrice, Services aux membres et D\u00e9veloppement des affaires Toronto, 15 janvier 2018 : L\u2019ACA accueille deux recrues d\u2019exp\u00e9rience pour mieux r\u00e9pondre aux demandes pressantes des annonceurs, qui r\u00e9clament plus de transparence, d\u2019imputabilit\u00e9 et de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3075,"parent":52,"menu_order":18,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Association canadienne des annonceurs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:site_name\" content=\"Association canadienne des annonceurs\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/acaweb.ca\/staging\/fr\/#website\",\"url\":\"https:\/\/acaweb.ca\/staging\/fr\/\",\"name\":\"Association canadienne des annonceurs\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/acaweb.ca\/staging\/fr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-CA\"},{\"@type\":\"CollectionPage\",\"@id\":\"#webpage\",\"url\":\"\",\"name\":\"\",\"isPartOf\":{\"@id\":\"https:\/\/acaweb.ca\/staging\/fr\/#website\"},\"breadcrumb\":{\"@id\":\"#breadcrumb\"},\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/acaweb.ca\/staging\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\"}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Association canadienne des annonceurs","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"fr_CA","og_type":"article","og_site_name":"Association canadienne des annonceurs","twitter_card":"summary","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/acaweb.ca\/staging\/fr\/#website","url":"https:\/\/acaweb.ca\/staging\/fr\/","name":"Association canadienne des annonceurs","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/acaweb.ca\/staging\/fr\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-CA"},{"@type":"CollectionPage","@id":"#webpage","url":"","name":"","isPartOf":{"@id":"https:\/\/acaweb.ca\/staging\/fr\/#website"},"breadcrumb":{"@id":"#breadcrumb"},"inLanguage":"fr-CA","potentialAction":[{"@type":"ReadAction","target":[""]}]},{"@type":"BreadcrumbList","@id":"#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/acaweb.ca\/staging\/fr\/"},{"@type":"ListItem","position":2,"name":""}]}]}},"_links":{"self":[{"href":"https:\/\/acaweb.ca\/staging\/fr\/wp-json\/wp\/v2\/pages\/3070"}],"collection":[{"href":"https:\/\/acaweb.ca\/staging\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/acaweb.ca\/staging\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/acaweb.ca\/staging\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/acaweb.ca\/staging\/fr\/wp-json\/wp\/v2\/comments?post=3070"}],"version-history":[{"count":3,"href":"https:\/\/acaweb.ca\/staging\/fr\/wp-json\/wp\/v2\/pages\/3070\/revisions"}],"predecessor-version":[{"id":3925,"href":"https:\/\/acaweb.ca\/staging\/fr\/wp-json\/wp\/v2\/pages\/3070\/revisions\/3925"}],"up":[{"embeddable":true,"href":"https:\/\/acaweb.ca\/staging\/fr\/wp-json\/wp\/v2\/pages\/52"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/acaweb.ca\/staging\/fr\/wp-json\/wp\/v2\/media\/3075"}],"wp:attachment":[{"href":"https:\/\/acaweb.ca\/staging\/fr\/wp-json\/wp\/v2\/media?parent=3070"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}